Tag Archives: values
Focus on Benefits and “Get a ‘Ladder’ Up” on Your Competition
You’re likely familiar with the saying “get a leg up on your competition.” Did you know it refers to a jockey getting a boost from someone when mounting a large horse? Have you thought about how it applies to marketing? Read more
Tagged brand building, Brand Ladder, competition, marketing, positioning, relationships, technology, values
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What Are the Benefits of Adaptability?
Change is not something most people enjoy – unless they’re initiating the change. Yet, we are all born with the ability to adapt – just consider what children live through in the early years. Why then does it seem so… Read more
Tagged adaptability, flexibility, innovation, organizational management, values
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How do you define Commitment?
Many organizations talk about Commitment, but do they understand what it means – for them? Business leaders need to carefully consider what this term means before selecting this as a core value.
