Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain

IDEA EXCHANGE

Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain®. At Quarry, we believe a strong brand is just the beginning — which is why we focus on converting branding to buying.

Tag Archives: smartphone

The Web Is Dead! Long Live Mobile (and TV)

Tablets and smartphones are rapidly evolving as the primary tool for us to consume messaging, social and edutainment media. This has caught even Internet vanguards such as Google and Facebook off guard as they struggle to monetize the precipitous swing to mobile. The connected Mobile device is rapidly replacing our more traditional ways of getting Web content. Read more

Posted in Advertising & Media, All Posts, Buyer Experience, Interface Design, Mobile Marketing, Social Media, Telecommunications, Trends
Tagged , , , , , , ,
2 Comments

Smartphones More Popular Than Sex? – Are You Taking Advantage of Mobile Marketing? [Part I]

Did you know, in a recent survey, a third of the people questioned were more willing to give up sex for a week than give up their mobile phone, and two thirds sleep with their smartphone next to them? Read more

Posted in All Posts, B2B Marketing, Telecommunications, Trends
Tagged , , , , , , ,
Leave a comment

Are Smartphones Re-defining How We Talk to Farmers – and How They Farm?

Farmers are using smartphones for a wide range of applications. Beyond calling, among the most popular features are texting, Internet access, and camera use, according to the Successful Farming survey. Wireless bridging, tweeting field reports, and conducting searches are other popular uses, members of the social media group, Farmers for the Future, say. Read more

Posted in Agribusiness, All Posts, Customer Insight, Social Media, Telecommunications, Trends
Tagged , , , , , , , , ,
1 Comment

Are you getting the most from your mobile field force?

Many businesses today use technology to deeply connect mobile workers with their business processes. In fact, this connection has become a strategic component of their success. A recent IDC survey[1. Embracing Next-Generation Mobile Platforms to Solve Business Problems, Stephen D.… Read more

Posted in All Posts, Analytics & ROI, Trends
Tagged , , ,
Leave a comment