Tag Archives: segmentation
What if you knew it could “sleep” for 12 minutes? I still wouldn’t pay for it. But then again I’m not a Yo-Yo enthusiast. For die-hard Yo-Yo fans, this one is likely a must have item. And one they will… Read more
I know all I need to know about our customers. I grew up on a farm. I keep in touch with my college friends still farming. I talk to customers about my products all the time…
Sound like you? Or your peers? There are two types of organizations involved in product development and marketing for today’s agricultural producer – those who base their decisions on these kinds of statements, and those who recognize their limitations.
When each team member uses their individual experiences and beliefs to make decisions, there is potential danger: Read more
What makes these things so darned effective across so many disciplines? As a vehicle for delivering information, the persona has some important challenges. In a business culture that widely salutes the K.I.S.S. principle, the persona defies the “simple” edict with a complex, multi-layered structure. While professionals are typically conditioned to sift out irrelevant facts, the persona encodes details and unapologetically neglects to spell out the significance of these particularities. In short, set against dominant values of the information age, the persona seems an improbable success story. Sure, personas convey information, but perhaps their effectiveness rests to a greater extent on their way of disrupting engrained patterns of thought.
One trend we’ve been watching carefully in recent years is the intersection of persona-building with market segmentation. Inevitably this process results in the integration of quantitative and qualitative research methods. And this begs the question whether there is a “best-practice” order of operations. Read more
Assess how you currently define your target market and explore how new best practice techniques such as “persona development” could help you improve your market insight and segmentation – to create more attractive offers and messages for lead development. Review… Read more