Tag Archives: relationships
Focus on Benefits and “Get a ‘Ladder’ Up” on Your Competition
You’re likely familiar with the saying “get a leg up on your competition.” Did you know it refers to a jockey getting a boost from someone when mounting a large horse? Have you thought about how it applies to marketing? Read more
Posted in All Posts, Branding, Tips
Tagged brand building, Brand Ladder, competition, marketing, positioning, relationships, technology, values
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Tagged brand building, Brand Ladder, competition, marketing, positioning, relationships, technology, values
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Brand Building with Burt’s Bees
Paula Alexander was the guest speaker at our April Marketing Mondays™ event, sponsored by Quarry and The Research Triangle Foundation. As Director of Global Insights for Burt’s Bees, the well-known maker of earth-friendly natural personal care products, Alexander began her presentation by providing a solid foundation on the topic of branding, including: Read more
Posted in All Posts, Branding, Buyer Experience, Tips
Tagged brand, Branding, Burt's Bees, customer, Dove, Guinness, Marketing Mondays, Paula Alexander, relationships, Research Triangle Foundation, sustainability
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Tagged brand, Branding, Burt's Bees, customer, Dove, Guinness, Marketing Mondays, Paula Alexander, relationships, Research Triangle Foundation, sustainability
1 Comment