Tag Archives: Quarry
“Perfect Information” And What To Do With It: A Project Manager’s Perspective
“Perfect information” for specialized team members can be too much; it can be overwhelming. The challenge for the project manager is finding the right balance of not too much information and not too little to provide to team members. And every team member is different. Read more
Establishing and Utilizing A Perfect Set of Information: A Project Manager’s Perspective
In the first post in this three-part series, we discussed the concept of “perfect information” – having a complete set of information about a project – and different approaches for sharing that information with team members in order to optimally manage a project.
In this post, we look at some quick-start ideas for how to establish a perfect set of information – and how to utilize it. Read more
Utilizing “Perfect Information” with Extraordinary Team Members: A Project Management Case Study
In this final post, we’ll discuss a case study related to the use of perfect information with a high-octane, interdisciplinary team that illustrates how such a body of knowledge can help drive a team’s success. Read more
Tagged client, communications, information, organizations, perfect information, project management, Quarry, success, team, teams
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The Customer is King. And Designer, Financier, and Marketer…
Is your customer a collaborator or a competitor? This isn’t a rhetorical question. The fact is that a new wave of companies has taken the old adage “the customer is always right” to heart. And they could be poised to take your customers’ best ideas to market if you don’t do it first. Read more
Tagged crowdsourcing, customer, customer engagement, design, Ikea, kickstarter.com, marketers, products, Quarry, Quirky.com
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Who’s In The Fishbowl Now?
It hit me how all the tools we have at our disposal — tools that measure demographics, psychographics, attitudes, exposures, recall, click-throughs, conversions, ARPU, BDI, MDI and whatnot — let us create a neat little theoretical microcosm, a tidy fishbowl of human experience. Read more
Tagged ARPU, BDI, BlackBerry, conversions, customers, demographics, MDI, Mennonite, psychographics, Quarry, St. Jacobs
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Think Outside the Beach
If you took all the ads in your category — including your own — stripped out all the branding and ID marks, and mixed them up, could you tell the difference between the products? As we’ve discovered over and over at Quarry, emotions still influence a purchase decision, even in a complex buying scenario. Read more
Tagged beer, Branding, Bud Light, Charles Atlas, emotions, marketing, Miller Lite, promotional campaign, Quarry, technology, The Ultimate Fighter
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