Posts Tagged ‘marketing’

Usability vs SEO. Fight!
In the battle between usability and search engine optimization (SEO) for control of your website, the best you can hope for is a draw. (Or, if you’re an extraordinary optimist, a win/win.) But now there’s a tool that could actually maximize your ROI with the help of Google.

A wise man once said, “Sometimes it’s not about being better, it’s about sucking less.”  In the world of marketing, often it is not the smartest one who wins - it’s the one who screws up the least.  Here are five mistakes to avoid so you don’t get beat before you start.

Recently, we were asked by a client to  think about best practices in a user experience measurement program. We can’t tell you what we came to recommend, but we can share our starting point – a reflection on several things we’ve seen go wrong in the process of marketing measurement.

Sure, it’s a provocative title. But it is gut-wrenchingly honest. So many marketers spend their time and marketing dollars on activities that feel great, but are really quite unproductive.

When it comes to social media, marketers appear to be following the traditional adoption curve. Using the analogy outlined by Geoffrey Moore in his book “Crossing the Chasm” the rare group of Innovators and selected Early Adopters are clearly engaged in social media. And it feels like the chasm is in the process of being […]

Many organizations talk about Commitment, but do they understand what it means – for them? Business leaders need to carefully consider what this term means before selecting this as a core value.