Tag Archives: Marketing Automation
Taking A Gravity-Free View of the Marketing and Sales Funnel
As a visual metaphor, the sales funnel takes a complex and abstract customer experience scenario and reduces it to its essence. From their first contact with our brand, prospects are drawn down through the sales funnel, some becoming leads and fewer still emerging from the narrow end, as customers. The funnel implies a desired flow and objective end point in the customer experience. Read more
Leave No Email Behind: How to Resurrect Bounces and Unsubscribes [Part 2]
This class of list loss is important because while some people simply become unengaged, they can be a canary in the mineshaft warning you about how the rest of your list feels about your communications. Tread lightly, because these individuals were upset enough to take action and you need their help to figure out why so you can win them back, or at least not lose more list members. Read more
Leave No Email Behind: How to Resurrect Bounces and Unsubscribes [Part 1]
In a world transitioning to an opt-in email model, having a valid email address – and permission to use it – is more important than ever. While Sales and Marketing is out there gathering new leads, let’s discuss how your operations team can better shepherd the existing email flock and reengage the contacts that wandered off. Read more
How Many Fields Should You Have in A Form? [A New Must-See Chart]
Recently we released our new collection of 20 Must-See Charts for Modern Marketers. Created with our marketing automation partner, Eloqua, the charts distill data from 10 billion+ transactions processed by Eloqua every day for their 1,200+ customers to land on actionable insights you can use to power smarter marketing decisions in the year ahead. Read more
More Data? How About More Insight? [20 New Charts for Modern Marketers]
There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our marketing automation partner, Eloqua, that’s exactly what we’ve got for you. Read more
Integrating Social Media into Email [Video]
In this video, Lisa Stapleton, our Marketing Automation Strategist, discusses a few ways to integrate your social media efforts into an email and marketing automation program. Read more
Six Potholes to Avoid When Learning to Ride Your New Marketing Automation Bike
B2B marketers are embracing marketing automation solutions. Spending on these solutions is set to increase 50% this year alone. If you’re one of the many marketers pushing off on your brand new shiny ‘marketing automation bike,’ we don’t want you to get hurt… so we have some advice. Read more
Tagged B2B, demand creation, Eloqua, marketing, Marketing Automation, Raab Associates, Sirius Decisions
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The Impact of Dirty Data (And What One Marketer Did About It)
Your marketing department runs on data. It’s like fuel for your demand generation engine. And the cleaner your fuel is, the more efficient your engine runs. Dirty data destroys your engine’s efficiency, reducing the impact of your campaigns—or in the worst cases, causes harm. Dirty data causes poor results when segmenting databases, and cripples support for dynamic content. Read more
Tagged B2B, data, demand generation, GoogleRefine, Judith Kincaid, marketing, Marketing Automation, QA, Sirius Decisions
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Inside the Mind of Marketing Automation [Infographic]
You’re a marketing automation advocate. You’re passionate about your platform and all it can do (and man, can it do a lot!). However, do you ever struggle to find a quick and easy way to socialize and educate others in… Read more
Tagged Eloqua, innovation, Marketing Automation
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Why CRM Systems Don’t Do Marketing Automation Well
When it comes to systems that enable demand generation campaigns and lead management to someone well versed in CRM systems (such as Salesforce.com), it may appear they offer similar functionality to Marketing Automation Platforms (such as Eloqua). Therefore, you may… Read more
Tagged campaigns, CRM systems, Eloqua, Marketing Automation
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