Digital is fast becoming “the” preferred communication channel for many doctors. 82 percent use smart phones, 73 percent indicate a preference for e-promotion, and 60 percent are on SERMO – the largest online physician community in the US, which was introduced only five years ago. What’s more, 80 percent of SERMO-enrolled physicians say they would engage with a company there, opening the door to new engagement opportunities. Read more to learn what Liz Cermak of POZEN Inc. shared with those at our May Marketing Mondays event. Read more