Tag Archives: farmers
How will the transition to a younger demographic re-shape the buying conversation for your business? Who are Generations X and Y, and what do they care about? These are questions ag marketers will be asking themselves in the years ahead as Baby Boomers exit the business and two distinct, new generations of farmers begin to make their presence felt. Read more
Are farm subsidies in their current form necessary, in light of current commodities prices and farm income levels? What impact do they have on producer purchasing habits? What do you think? Join the conversation. Read more
What product defines your business? Great products are increasingly distinguished by their ability to provide an extraordinary customer experience. Whether it’s a John Deere 8 Series tractor that delivers power to the land, or a fungicide that enables higher yields, the experience a product provides is a powerful communications tool for your brand. Read more
Farmers checking markets and weather – and even twittering – on their smartphones underscores that there is no longer a scarcity of ways in which to communicate with agricultural producers. There is, instead, a shortage of producer attention. New communications tools, new… Read more
It’s widely recognized that farms are getting larger and are being managed in an entirely different manner than they were even 10 years ago. But what will farmers look like 30 years from now?