Ever since the inception of social media, marketers have pondered how to put it to work for their brands. Viral marketing, contests, even traditional ads have been placed on the table as appropriate tactics for the job. Yet, as many skeptics have decried, do any of these things really work?
Posts Tagged ‘Facebook’
What Social Media Reporting Is Right for You?
There are so many tools out there for social media monitoring and reporting - it seems there’s some new offer in my inbox every day. Sometimes I’m asked for my opinion as to which product is best and the usual answer is (you guessed it) “it depends.” Mainly it depends on what data is most […]
Get your vanity Facebook username…while the getting’s good
Got a Facebook page? Now, starting at 12:01 a.m. EDT on Saturday, June 13, you can also get your own Facebook username. It’s first-come, first-serve, so get on Facebook in the early Saturday hours and choose your username… before someone else does.
So why should you care?
Sure, it might be cool to register your personal Facebook page as […]
Using “App-vertising” to enhance your company’s brand
When FedEx began to provide online package tracking in 1994, it changed how people thought about the FedEx brand.1 Why track your shipment online hen it will almost certainly arrive at its destination at the appointed time? Yet, this innovation helped connect FedEx customers with the brand in a way that changed our expectations of […]
Interview: Ethnography in Marketing with Gray Graffam, PhD, Consulting Ethnographer
One of the biggest challenges for many businesses these days – and particularly for those that design products – has to be knowing what people will want, what they want now and what they will want in the future. Part of the way of finding that out is through ethnography and persona research.
Why Social Media?
Definitions vary, but most would agree that social media is any Web-based platform that allows visitors to influence the content. This includes blogs and forums where visitors can leave comments, sites that are driven by user-generated content such as Digg.com and YouTube, and social networking sites such as Facebook and LinkedIn.
In general, the communication on these […]
Interview with Dan Latendre, Chief Information Officer – CIGI
What does the shift from Web 1.0 to 2.0 mean for the digital channel strategy within organizations? What are some of the consequences of the shift? What social media content will be a critical part of this Web 2.0 phenomenon?