Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain

IDEA EXCHANGE

Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain®. At Quarry, we believe a strong brand is just the beginning — which is why we focus on converting branding to buying.

Tag Archives: Facebook

The Web Is Dead! Long Live Mobile (and TV)

Tablets and smartphones are rapidly evolving as the primary tool for us to consume messaging, social and edutainment media. This has caught even Internet vanguards such as Google and Facebook off guard as they struggle to monetize the precipitous swing to mobile. The connected Mobile device is rapidly replacing our more traditional ways of getting Web content. Read more

Posted in Advertising & Media, All Posts, Buyer Experience, Interface Design, Mobile Marketing, Social Media, Telecommunications, Trends
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Forget “Website.” Think “Sites on the Web.”

Long gone are the days when an effective approach to marketing online involved simply having a website—regardless of how engaging, informative or (insert adjective of choice here) it was—and just ensuring your site ranked well in Google. To be effective in today’s buyer-centric economy, we need to be attuned to the multi-modal, multi-channel experience of buyers. Read more

Posted in All Posts, Branding, Sales Effectiveness, Social Media
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Do Facebook Ads Really Work?

Ever since the inception of social media, marketers have pondered how to put it to work for their brands. Viral marketing, contests, even traditional ads have been placed on the table as appropriate tactics for the job. Yet, as many… Read more

Posted in Advertising & Media, All Posts, Social Media
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What Social Media Reporting Is Right for You?

There are so many tools out there for social media monitoring and reporting – it seems there’s some new offer in my inbox every day. Sometimes I’m asked for my opinion as to which product is best and the usual… Read more

Posted in All Posts, Social Media
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Get your vanity Facebook username…while the getting’s good

Got a Facebook page? Now, starting at 12:01 a.m. EDT on Saturday, June 13, you can also get your own Facebook username. It’s first-come, first-serve, so get on Facebook in the early Saturday hours and choose your username… before someone… Read more

Posted in Advertising & Media, All Posts, Branding, Social Media, Trends
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Using “App-vertising” to enhance your company’s brand

When FedEx began to provide online package tracking in 1994, it changed how people thought about the FedEx brand.1 Why track your shipment online hen it will almost certainly arrive at its destination at the appointed time? Yet, this innovation… Read more

Posted in All Posts, Social Media
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Interview: Ethnography in Marketing with Gray Graffam, PhD, Consulting Ethnographer

One of the biggest challenges for many businesses these days – and particularly for those that design products – has to be knowing what people will want, what they want now and what they will want in the future. Part of the way of finding that out is through ethnography and persona research. Read more

Posted in All Posts, Buyer Experience, Customer Insight, Interviews
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Why Social Media?

Definitions vary, but most would agree that social media is any Web-based platform that allows visitors to influence the content. This includes blogs and forums where visitors can leave comments, sites that are driven by user-generated content such as Digg.com… Read more

Posted in All Posts, B2B Marketing, Social Media
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