Tag Archives: Facebook
Search Engine Optimization, Social Media and You
To deliver more relevant search results to users, major search engines – lead by Google – are constantly refining their indexing and ranking algorithms. The direction search engines are moving is clear: social media will continue to become more important to search. Read more
Integrating Social Media into Email [Video]
In this video, Lisa Stapleton, our Marketing Automation Strategist, discusses a few ways to integrate your social media efforts into an email and marketing automation program. Read more
The Web Is Dead! Long Live Mobile (and TV)
Tablets and smartphones are rapidly evolving as the primary tool for us to consume messaging, social and edutainment media. This has caught even Internet vanguards such as Google and Facebook off guard as they struggle to monetize the precipitous swing to mobile. The connected Mobile device is rapidly replacing our more traditional ways of getting Web content. Read more
Forget “Website.” Think “Sites on the Web.”
Long gone are the days when an effective approach to marketing online involved simply having a website—regardless of how engaging, informative or (insert adjective of choice here) it was—and just ensuring your site ranked well in Google. To be effective in today’s buyer-centric economy, we need to be attuned to the multi-modal, multi-channel experience of buyers. Read more
Tagged Branding, communication, experience, Facebook, Google, inbound marketing, marketing, Twitter, website, YouTube
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Do Facebook Ads Really Work?
Ever since the inception of social media, marketers have pondered how to put it to work for their brands. Viral marketing, contests, even traditional ads have been placed on the table as appropriate tactics for the job. Yet, as many… Read more
Tagged ads, Facebook, Social Media, TechCrunch, viral marketing
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What Social Media Reporting Is Right for You?
There are so many tools out there for social media monitoring and reporting – it seems there’s some new offer in my inbox every day. Sometimes I’m asked for my opinion as to which product is best and the usual… Read more
Tagged Analytics, Eloqua, Facebook, Google, LinkedIn, Radian6, Social Media, Twitter
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Get your vanity Facebook username…while the getting’s good
Got a Facebook page? Now, starting at 12:01 a.m. EDT on Saturday, June 13, you can also get your own Facebook username. It’s first-come, first-serve, so get on Facebook in the early Saturday hours and choose your username… before someone… Read more
Tagged Facebook, vanity facebook username
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Using “App-vertising” to enhance your company’s brand
When FedEx began to provide online package tracking in 1994, it changed how people thought about the FedEx brand.1 Why track your shipment online hen it will almost certainly arrive at its destination at the appointed time? Yet, this innovation… Read more
Interview: Ethnography in Marketing with Gray Graffam, PhD, Consulting Ethnographer
One of the biggest challenges for many businesses these days – and particularly for those that design products – has to be knowing what people will want, what they want now and what they will want in the future. Part of the way of finding that out is through ethnography and persona research. Read more
Tagged demographics, ethnography, Facebook, Gray Graffam, LavaLife, Madonna, Miller and Slater, MySpace, personas, research methods, YouTube
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Why Social Media?
Definitions vary, but most would agree that social media is any Web-based platform that allows visitors to influence the content. This includes blogs and forums where visitors can leave comments, sites that are driven by user-generated content such as Digg.com… Read more
Tagged Digg.com, Facebook, LinkedIn, YouTube
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