Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain

IDEA EXCHANGE

Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain®. At Quarry, we believe a strong brand is just the beginning — which is why we focus on converting branding to buying.

Tag Archives: engagement

Content Experiments from Google Makes Optimizing Your Website Easier

Your website could be better. You know that quick, incremental changes could dramatically improve the effectiveness and buyer experience of your website. But where to start? Luckily, identifying, prioritizing and implementing those changes just got easier. Read more

Posted in All Posts, Analytics & ROI, Best Practices, Search Engine Marketing (SEM), Tips
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Smartphones More Popular Than Sex? – Are You Taking Advantage of Mobile Marketing? [Part I]

Did you know, in a recent survey, a third of the people questioned were more willing to give up sex for a week than give up their mobile phone, and two thirds sleep with their smartphone next to them? Read more

Posted in All Posts, B2B Marketing, Telecommunications, Trends
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