Email deliverability can be a baffling thing. When you’ve invested time and money into an email marketing campaign, you expect your message to get to the inbox. The fact of the matter, though, is that ISPs (internet service providers) control what is defined as junk mail, and, as spammers become more versed at appearing legitimate, […]
Posts Tagged ‘Eloqua’
What Social Media Reporting Is Right for You?
There are so many tools out there for social media monitoring and reporting - it seems there’s some new offer in my inbox every day. Sometimes I’m asked for my opinion as to which product is best and the usual answer is (you guessed it) “it depends.” Mainly it depends on what data is most […]
Personal Space in Cyber Space: Drawing the Line Online
Privacy has always been a significant issue for marketers. And with technology allowing us to get better and better at obtaining, processing and storing explicit and implicit information about prospects and customers, the importance of privacy – and our respect (or lack thereof) for it – is set to escalate.
A gust is not the Jet Stream. Recalibrating our notions around “Loyalty”
The concept of “customer loyalty” has been a prominent edifice of CRM theory and not infrequently it has been the segmentation construct underlying customer databases and marketing programs. This idea needs to be yanked out of the cellar of CRM implementation and aired out in the sunshine of critical reflection. Yes, there is an observable […]
The Digital Revolution, Marketing Automation and Ag Retailers
Perhaps more than any other factor, the emergence of glyphosate-resistant cropping systems helped redefine the ag retail marketplace during the past 10 years. Retailers who have survived and thrived have often done so by helping their customers make sense of new technologies and practices, and then helping integrate them into their operations.
Once my salespeople were blind, but now they can see
The Internet has increased everyone’s opportunities. Everyone, arguably, except for those in sales. Separated by bits and bytes, and potentially thousands of miles, a prospect is too often an unknown entity to the salesperson. The salesperson has no way of knowing if the person is a troll or a truly hot sales lead. They deal […]
Idea #3: 2009: The year of automation.
This is the third in a series of articles examining ways to thrive, not just survive, in 2009.
Marketing automation has been on the scene for years, but as pressure grows for marketers to do more with less (not to mention better and faster), many are predicting this will be the year automation platform adoption heats up.
By marketing […]