Tag Archives: demographics
Who’s In The Fishbowl Now?
It hit me how all the tools we have at our disposal — tools that measure demographics, psychographics, attitudes, exposures, recall, click-throughs, conversions, ARPU, BDI, MDI and whatnot — let us create a neat little theoretical microcosm, a tidy fishbowl of human experience. Read more
Posted in All Posts, Buyer Experience, Customer Insight
Tagged ARPU, BDI, BlackBerry, conversions, customers, demographics, MDI, Mennonite, psychographics, Quarry, St. Jacobs
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Tagged ARPU, BDI, BlackBerry, conversions, customers, demographics, MDI, Mennonite, psychographics, Quarry, St. Jacobs
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Interview: Ethnography in Marketing with Gray Graffam, PhD, Consulting Ethnographer
One of the biggest challenges for many businesses these days – and particularly for those that design products – has to be knowing what people will want, what they want now and what they will want in the future. Part of the way of finding that out is through ethnography and persona research. Read more
Posted in All Posts, Buyer Experience, Customer Insight, Interviews
Tagged demographics, ethnography, Facebook, Gray Graffam, LavaLife, Madonna, Miller and Slater, MySpace, personas, research methods, YouTube
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Tagged demographics, ethnography, Facebook, Gray Graffam, LavaLife, Madonna, Miller and Slater, MySpace, personas, research methods, YouTube
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