Tag Archives: demand generation
The Impact of Dirty Data (And What One Marketer Did About It)
Your marketing department runs on data. It’s like fuel for your demand generation engine. And the cleaner your fuel is, the more efficient your engine runs. Dirty data destroys your engine’s efficiency, reducing the impact of your campaigns—or in the worst cases, causes harm. Dirty data causes poor results when segmenting databases, and cripples support for dynamic content. Read more
Posted in All Posts, B2B Marketing, Marketing Automation, Tips
Tagged B2B, data, demand generation, GoogleRefine, Judith Kincaid, marketing, Marketing Automation, QA, Sirius Decisions
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Tagged B2B, data, demand generation, GoogleRefine, Judith Kincaid, marketing, Marketing Automation, QA, Sirius Decisions
Leave a comment
How does your organization’s lead generation tactics stack up against best-in-class firms?
To reach your business goals, your company requires a steady stream of strong leads linked to an effective sales force. New technologies and techniques are changing the game, so how does your organization compare to other firms? As a guideline, marketing… Read more