Tag Archives: content
3 Reasons Why Automated Emails Convert 200% More [A New Must-See Chart]
Automated emails are more timely. Timing is everything. Sending an email to someone when they are interested in a certain topic will result in more engagement with your email. Like when someone fills out a form to register for an event, automatically emailing them a confirmation with event details and a calendar file. Or when a new lead enters your database, and you drop them into a Welcome Program that automatically sends out a series of emails introducing them further to your company. Timing = relevance. Read more
Integrating Social Media into Email [Video]
In this video, Lisa Stapleton, our Marketing Automation Strategist, discusses a few ways to integrate your social media efforts into an email and marketing automation program. Read more
Why Mobile + Social Media Matter for B2B Marketers
By 2013, more people will be using mobile phones than personal computers to get online. For B2B marketers, this information has some important implications. Consider that a high percentage of the “first view” of your content will be consumed on a mobile device. If you are marketing by email to purchase decision makers, the proportion of people who will open your email communications on a mobile device could be as high as 50%. Not only are they consuming content, but they are also actively sharing content with their peers over multiple social media channels as implied by the double-digit growth seen for Twitter and LinkedIn. Read more
Tagged apps, B2B, B2B marketers, BlackBerry, content, design, email, iphone, m-commerce, mobile, mobile audience, mobile marketing, responsive web design, ROI, RWD, SEO, smartphones, tablets
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Organic SEO: Money for “Nothing” and Your Clicks for “Free”
Consider this: 93% of all B2B buying decisions today start with an online search. And, your position in organic search engine results matters: 89.71% of all click-through traffic—those search engine results listings that are actively clicked—comes from the first 10… Read more
Tagged content, keywords, linking, organic SEO, search engines, SEO
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