Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain

IDEA EXCHANGE

Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain®. At Quarry, we believe a strong brand is just the beginning — which is why we focus on converting branding to buying.

Tag Archives: buying

Smartphones More Popular Than Sex? – Are You Taking Advantage of Mobile Marketing? [Part I]

Did you know, in a recent survey, a third of the people questioned were more willing to give up sex for a week than give up their mobile phone, and two thirds sleep with their smartphone next to them? Read more

Posted in All Posts, B2B Marketing, Telecommunications, Trends
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You Don’t Bring Me Flowers… Anymore

Does the “Unique Buying Journey” expose gaps between pre-sale marketing and retention strategies? Recently, I’ve had some great conversations here at Quarry about how strategies that successfully convert branding into buying often do so by understanding, honouring, and ultimately influencing… Read more

Posted in All Posts, Buyer Experience, Tips
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