With radio, it took 38 years to reach a market audience of 50 million; with Facebook, only 2. The impact of digital media on business-to-business and business-to-consumer marketing is unquestioned. But the marriage of “new” media and agriculture is more nuanced, owing to demographic and geographic issues that make communicating with ag producers unique.
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Idea Exchange
Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain®. At Quarry, we believe a strong brand is just the beginning – which is why we focus on converting branding into buying.
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