Tag Archives: brand
My Favourite Gin Now Costs 40% More. I’m Shaken, Not Stirred.
Of all the Mad Men-style vices I could indulge in while doing this job, the only one I embrace is the love of a good martini.
After a day of whiplash-inducing deadlines, there really is nothing like going home, pulling out the shaker, mixing one up, and sipping it as I slouch in my comfy leather armchair, feeling the tension melt away. Read more
Tagged brand, BrandErgonomics, consumer, gin, Hendricks, luxury brand, Mad Men, martini, perception, Pernod Ricard, Plymouth gin
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Brand Building – The Experience is the Message
Organizations often think of “brand” as something that is sent to customers. An outgoing message that invites people to identify with the organization’s goods and services. In part, brand is about these things. But only in small part. Read more
Tagged brand, brand experiences, Branding, buyer, competition, customers, experiences, Marshall McLuhan
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Delight Your Audience, and They’ll Pay with Attention
Nothing is more awkward than the straight-laced CEO who tries too hard with a joke that falls flat. Do you want to be that guy? The one that even the lowliest intern feels a little bit sorry for? Of course not. If your brand isn’t funny, you probably know that. In your brand ladder, your brand personality may contain adjectives like “sincere,” “trustworthy,” “professional” – not a punch line in the bunch. And that is no cause for concern. Read more
Tagged advertising, brand, Brand Ladder, brand personality, Branding, business, customers, FedEx, HSBC, purchase
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You’re Not Smart Enough to Fly
It’s regular fun, of course, to mock the customer experiences dished out by big dumb airlines. But there is a more serious point here, with wider applicability for anyone fascinated by the details of their craft. Read more
Tagged airlines, brand, brands, customer, customer experience, FAA
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Understanding Products as Language
What product defines your business? Great products are increasingly distinguished by their ability to provide an extraordinary customer experience. Whether it’s a John Deere 8 Series tractor that delivers power to the land, or a fungicide that enables higher yields, the experience a product provides is a powerful communications tool for your brand. Read more
Brand Building with Burt’s Bees
Paula Alexander was the guest speaker at our April Marketing Mondays™ event, sponsored by Quarry and The Research Triangle Foundation. As Director of Global Insights for Burt’s Bees, the well-known maker of earth-friendly natural personal care products, Alexander began her presentation by providing a solid foundation on the topic of branding, including: Read more
Tagged brand, Branding, Burt's Bees, customer, Dove, Guinness, Marketing Mondays, Paula Alexander, relationships, Research Triangle Foundation, sustainability
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The New Face of Loyalty
At the January Marketing Mondays event, held at the headquarters of The Research Triangle Park, speaker Brad Ball provided some interesting insights into the new face of loyalty marketing. With many years experience in this field, and today as president… Read more
Tagged brand, loyalty, marketing, visitors
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Answering “Why?” is Key to Building a Great Brand
Beyond just a way to think about inspirational leadership (of people), Sinek’s model is a meaningful and powerful way to think about how to build brand leadership. Read more
Tagged brand, Golden Circle, Google, leadership, market, Sinek, Yahoo
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Does Your (Personal) Brand Deliver on Its Promise?
At Quarry, we believe a brand is a promise marketers make to their customers. What about your own personal brand, though? Does it deliver on your promise to your teammates and your organization?
Don’t Get Beat Before You Start
A wise man once said, “Sometimes it’s not about being better, it’s about sucking less.” In the world of marketing, often it is not the smartest one who wins – it’s the one who screws up the least. Here are… Read more