Tag Archives: Brand Ladder
Delight Your Audience, and They’ll Pay with Attention
Nothing is more awkward than the straight-laced CEO who tries too hard with a joke that falls flat. Do you want to be that guy? The one that even the lowliest intern feels a little bit sorry for? Of course not. If your brand isn’t funny, you probably know that. In your brand ladder, your brand personality may contain adjectives like “sincere,” “trustworthy,” “professional” – not a punch line in the bunch. And that is no cause for concern. Read more
Posted in Advertising & Media, All Posts, Branding, Tips
Tagged advertising, brand, Brand Ladder, brand personality, Branding, business, customers, FedEx, HSBC, purchase
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Tagged advertising, brand, Brand Ladder, brand personality, Branding, business, customers, FedEx, HSBC, purchase
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Focus on Benefits and “Get a ‘Ladder’ Up” on Your Competition
You’re likely familiar with the saying “get a leg up on your competition.” Did you know it refers to a jockey getting a boost from someone when mounting a large horse? Have you thought about how it applies to marketing? Read more
Posted in All Posts, Branding, Tips
Tagged brand building, Brand Ladder, competition, marketing, positioning, relationships, technology, values
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Tagged brand building, Brand Ladder, competition, marketing, positioning, relationships, technology, values
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