You’d never deliberately set out to develop communications tactics that work in your competitor’s favor, right? But, strangely, we see it happen all the time.
We recently tested two direct mail pieces that looked remarkably alike — one by a major seed company, the other by a smaller competitor. We sent copies of both pieces to our […]
Posts Tagged ‘brainshark’
Is your advertising helping your competitors?
What you think you know could be hurting your business
I know all I need to know about our customers. I grew up on a farm. I keep in touch with my college friends still farming. I talk to customers about my products all the time…
Sound like you? Or your peers? There are two types of organizations involved in product development and marketing for today’s agricultural producer - those who base their decisions on these kinds of statements, and those who recognize their limitations.
When each team member uses their individual experiences and beliefs to make decisions, there is potential danger: