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	<title>Idea Exchange</title>
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	<link>http://ideaexchange.quarry.com</link>
	<description>Sharing Ideas That Build</description>
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		<title>Modern Marketing: Where Scientist and Artist Become One</title>
		<link>http://ideaexchange.quarry.com/2013/05/modern-marketing-where-scientist-and-artist-become-one/</link>
		<comments>http://ideaexchange.quarry.com/2013/05/modern-marketing-where-scientist-and-artist-become-one/#comments</comments>
		<pubDate>Fri, 17 May 2013 18:26:27 +0000</pubDate>
		<dc:creator>Mo Oishi</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All Posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[salesforce.com]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=2990</guid>
		<description><![CDATA[The growing prominence (and accessibility) of marketing analytics tools have put the spotlight, rightfully, on the customer. These tools tell us how customers behave on our websites, in social media, in stores and in response to direct marketing. Plus they give us an inkling of their motivations.  <a class="readmore" href="http://ideaexchange.quarry.com/2013/05/modern-marketing-where-scientist-and-artist-become-one/">Read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Moving into the Multi-Screen World: How Google Analytics Is Changing the Decision-Making Game</title>
		<link>http://ideaexchange.quarry.com/2013/05/how-google-analytics-is-changing-the-decision-making-game/</link>
		<comments>http://ideaexchange.quarry.com/2013/05/how-google-analytics-is-changing-the-decision-making-game/#comments</comments>
		<pubDate>Wed, 08 May 2013 18:46:10 +0000</pubDate>
		<dc:creator>Norm Clare</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Analytics & ROI]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Telecommunications]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[CRM systems]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer buying journey]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing technology]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Universal Analytics]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=2974</guid>
		<description><![CDATA[For marketers who rely on analytics for evidence-based decision making, this new multi-screen world has also presented some new measurement challenges and some great marketing analytics opportunities.

In late 2012 Google Analytics introduced the exciting concept of Universal Analytics—that is, the idea of using a single unique identifier to provide much better picture of user behavior as an individual and not a series of different device interactions. Google has also recognized the powerful potential of bringing together prospect and customer data from other marketing technology tools such as Customer Relationship Management (CRM), Marketing Automation and Content Management Systems.

What is exciting about Google's proposed solution is that it recognized that marketers have begun to develop sophisticated, join-up marketing technology ecosystems, each with their proprietary view of your prospect or customer, and have proposed a method of connecting these systems for a more complete view of your customers’ buying journey. <a class="readmore" href="http://ideaexchange.quarry.com/2013/05/how-google-analytics-is-changing-the-decision-making-game/">Read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Convergence Analytics: Why Now&#8217;s The Time</title>
		<link>http://ideaexchange.quarry.com/2013/04/convergence-analytics-why-nows-the-time/</link>
		<comments>http://ideaexchange.quarry.com/2013/04/convergence-analytics-why-nows-the-time/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 19:19:43 +0000</pubDate>
		<dc:creator>Gary Watson</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Analytics & ROI]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[analytics tools]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[ClickZ]]></category>
		<category><![CDATA[convergence analytics]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Domo]]></category>
		<category><![CDATA[GoodData]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=2963</guid>
		<description><![CDATA[It might be the Holy Grail of marketing analytics, but don’t feel bad if you haven’t heard of convergence analytics before. A relatively new term in marketing analytics, it describes a new class of tool that takes the endlessly accumulating volumes of customer data and turns it into the insight needed to build more engaging customer experiences. <a class="readmore" href="http://ideaexchange.quarry.com/2013/04/convergence-analytics-why-nows-the-time/">Read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 Reasons Why Automated Emails Convert 200% More [A New Must-See Chart]</title>
		<link>http://ideaexchange.quarry.com/2013/03/3-reasons-why-automated-emails-convert-200-percent-more/</link>
		<comments>http://ideaexchange.quarry.com/2013/03/3-reasons-why-automated-emails-convert-200-percent-more/#comments</comments>
		<pubDate>Tue, 19 Mar 2013 09:00:22 +0000</pubDate>
		<dc:creator>Lisa Attygalle</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[automated]]></category>
		<category><![CDATA[automated emails]]></category>
		<category><![CDATA[batch emails]]></category>
		<category><![CDATA[batched emails]]></category>
		<category><![CDATA[buyer journey]]></category>
		<category><![CDATA[buyers]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[relevant content]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=2911</guid>
		<description><![CDATA[Automated emails are more timely. Timing is everything. Sending an email to someone when they are interested in a certain topic will result in more engagement with your email. Like when someone fills out a form to register for an event, automatically emailing them a confirmation with event details and a calendar file. Or when a new lead enters your database, and you drop them into a Welcome Program that automatically sends out a series of emails introducing them further to your company. Timing = relevance. <a class="readmore" href="http://ideaexchange.quarry.com/2013/03/3-reasons-why-automated-emails-convert-200-percent-more/">Read more</a>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Taking A Gravity-Free View of the Marketing and Sales Funnel</title>
		<link>http://ideaexchange.quarry.com/2013/03/taking-a-gravity-free-view-of-the-marketing-and-sales-funnel/</link>
		<comments>http://ideaexchange.quarry.com/2013/03/taking-a-gravity-free-view-of-the-marketing-and-sales-funnel/#comments</comments>
		<pubDate>Mon, 18 Mar 2013 16:22:34 +0000</pubDate>
		<dc:creator>Glen Drummond</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[social media monitoring]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=2919</guid>
		<description><![CDATA[As a visual metaphor, the sales funnel takes a complex and abstract customer experience scenario and reduces it to its essence. From their first contact with our brand, prospects are drawn down through the sales funnel, some becoming leads and fewer still emerging from the narrow end, as customers. The funnel implies a desired flow and objective end point in the customer experience. <a class="readmore" href="http://ideaexchange.quarry.com/2013/03/taking-a-gravity-free-view-of-the-marketing-and-sales-funnel/">Read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leave No Email Behind: How to Resurrect Bounces and Unsubscribes [Part 2]</title>
		<link>http://ideaexchange.quarry.com/2013/03/leave-no-email-behind-how-to-resurrect-bounces-and-unsubscribes-part-2/</link>
		<comments>http://ideaexchange.quarry.com/2013/03/leave-no-email-behind-how-to-resurrect-bounces-and-unsubscribes-part-2/#comments</comments>
		<pubDate>Fri, 01 Mar 2013 21:36:18 +0000</pubDate>
		<dc:creator>Mike Griebenow</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email bounces]]></category>
		<category><![CDATA[hard bounce]]></category>
		<category><![CDATA[soft bounce]]></category>
		<category><![CDATA[unsubscribes]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=2884</guid>
		<description><![CDATA[This class of list loss is important because while some people simply become unengaged, they can be a canary in the mineshaft warning you about how the rest of your list feels about your communications. Tread lightly, because these individuals were upset enough to take action and you need their help to figure out why so you can win them back, or at least not lose more list members. <a class="readmore" href="http://ideaexchange.quarry.com/2013/03/leave-no-email-behind-how-to-resurrect-bounces-and-unsubscribes-part-2/">Read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leave No Email Behind: How to Resurrect Bounces and Unsubscribes [Part 1]</title>
		<link>http://ideaexchange.quarry.com/2013/02/leave-no-email-behind-how-to-resurrect-bounces-and-unsubscribes-part-1/</link>
		<comments>http://ideaexchange.quarry.com/2013/02/leave-no-email-behind-how-to-resurrect-bounces-and-unsubscribes-part-1/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 15:51:33 +0000</pubDate>
		<dc:creator>Mike Griebenow</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email bounces]]></category>
		<category><![CDATA[hard bounce]]></category>
		<category><![CDATA[soft bounce]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=2880</guid>
		<description><![CDATA[In a world transitioning to an opt-in email model, having a valid email address – and permission to use it – is more important than ever. While Sales and Marketing is out there gathering new leads, let’s discuss how your operations team can better shepherd the existing email flock and reengage the contacts that wandered off. <a class="readmore" href="http://ideaexchange.quarry.com/2013/02/leave-no-email-behind-how-to-resurrect-bounces-and-unsubscribes-part-1/">Read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Many Fields Should You Have in A Form?  [A New Must-See Chart]</title>
		<link>http://ideaexchange.quarry.com/2013/01/how-many-fields-should-you-have-in-a-form/</link>
		<comments>http://ideaexchange.quarry.com/2013/01/how-many-fields-should-you-have-in-a-form/#comments</comments>
		<pubDate>Mon, 28 Jan 2013 16:21:41 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Buyer Experience]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[web marketers]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=2862</guid>
		<description><![CDATA[Recently we released our new collection of 20 Must-See Charts for Modern Marketers. Created with our marketing automation partner, Eloqua, the charts distill data from 10 billion+ transactions processed by Eloqua every day for their 1,200+ customers to land on actionable insights you can use to power smarter marketing decisions in the year ahead. <a class="readmore" href="http://ideaexchange.quarry.com/2013/01/how-many-fields-should-you-have-in-a-form/">Read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Data? How About More Insight? [20 New Charts for Modern Marketers]</title>
		<link>http://ideaexchange.quarry.com/2013/01/more-data-how-about-more-insight-20-new-charts/</link>
		<comments>http://ideaexchange.quarry.com/2013/01/more-data-how-about-more-insight-20-new-charts/#comments</comments>
		<pubDate>Tue, 22 Jan 2013 16:34:58 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Analytics & ROI]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[email signatures]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[marketers]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=2859</guid>
		<description><![CDATA[There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our marketing automation partner, Eloqua, that’s exactly what we’ve got for you. <a class="readmore" href="http://ideaexchange.quarry.com/2013/01/more-data-how-about-more-insight-20-new-charts/">Read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Net Promoter Score &#8211; A B2B Inbound Marketing Lead Generation Hidden Gem?</title>
		<link>http://ideaexchange.quarry.com/2012/12/net-promoter-score/</link>
		<comments>http://ideaexchange.quarry.com/2012/12/net-promoter-score/#comments</comments>
		<pubDate>Tue, 18 Dec 2012 18:52:27 +0000</pubDate>
		<dc:creator>Norm Clare</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Net Promoter Score]]></category>
		<category><![CDATA[NPS]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=2846</guid>
		<description><![CDATA[Many B2B marketers may not be aware that they have an inbound marketing and lead generation diamond just waiting to shine. And the tool to polish this little gem could be Net Promoter Score. <a class="readmore" href="http://ideaexchange.quarry.com/2012/12/net-promoter-score/">Read more</a>]]></description>
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