Listen to Your Website to See It In New Ways
Recently, I had the opportunity to conduct a round of usability tests of a website with participants who had visual impairments ranging in degree from moderate to high. What I learnt from these participants not only made the site more… Read more
Tagged Jaws, usability, visual impairment, web content
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Designing your way out of a “Red Ocean”
The last few years have seen significant advances in the general business competency around user experience design and usability. Prodded by industry analysts such as Forrester, and enabled with a growing suite of compelling assessment tools applied both in the laboratory and on the server, executives have begun to understand the strategic business importance of getting customer experience right. Read more
Idea #1: It’s time to tune up your most important lead-generation machine your Web site.
This is the first in a series of articles examining ways to thrive, not just survive, in 2009. You’ve seen the research. Your customers are increasingly turning online – in search of you, your competitors and the opinions of others – as… Read more
Tagged personas
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A Long Look at Eye Tracking
Despite a long and successful history, the design team at Sensis decided their Yellow Pages directory was ready not just for a new look, but for hundreds of them. They used hardware designed to track a viewer’s eye movements to… Read more
Tagged AOI, gaze trace, heat map
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Persona Tips: Now That You’ve Got ’Em, How Do You Use ’Em?
Give your personas a seat at the table: Literally. We’ve developed large poster-size representations of personas for clients, who even bring them into design meetings. It helps ensure the needs of the personas stay top of mind. Focus on the… Read more
Tagged personas, primary persona
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