<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Idea Exchange &#187; Social Media</title>
	<atom:link href="http://ideaexchange.quarry.com/category/topics/social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://ideaexchange.quarry.com</link>
	<description>Sharing Ideas That Build</description>
	<lastBuildDate>Fri, 27 Aug 2010 13:57:13 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Befriend the Blogger: 5 Relationship-building Behaviors</title>
		<link>http://ideaexchange.quarry.com/2010/07/befriend-the-blogger-5-relationship-building-behaviors/</link>
		<comments>http://ideaexchange.quarry.com/2010/07/befriend-the-blogger-5-relationship-building-behaviors/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:01:31 +0000</pubDate>
		<dc:creator>Nick Hinsperger</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1617</guid>
		<description><![CDATA[The blogger is a strange creature. Existing in masses, clamoring in drones and all vying for our attention, they vary on the scale of relevance and are capable of attitudes that range from complete narcissism to apparent altruism. For social media cynics, bloggers may be the banes of their existence – but for PR professionals, [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/07/befriend-the-blogger-5-relationship-building-behaviors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Facebook Ads Really Work?</title>
		<link>http://ideaexchange.quarry.com/2010/04/do-facebook-ads-really-work/</link>
		<comments>http://ideaexchange.quarry.com/2010/04/do-facebook-ads-really-work/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 15:10:08 +0000</pubDate>
		<dc:creator>Nick Hinsperger</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1480</guid>
		<description><![CDATA[Ever since the inception of social media, marketers have pondered how to put it to work for their brands. Viral marketing, contests, even traditional ads have been placed on the table as appropriate tactics for the job. Yet, as many skeptics have decried, do any of these things really&#160;work?

According to a report published by Neilson [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/04/do-facebook-ads-really-work/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Twitter? Meh. That’s for grown-ups.</title>
		<link>http://ideaexchange.quarry.com/2010/02/twitter-meh-that%e2%80%99s-for-grown-ups/</link>
		<comments>http://ideaexchange.quarry.com/2010/02/twitter-meh-that%e2%80%99s-for-grown-ups/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 16:11:09 +0000</pubDate>
		<dc:creator>Mo Oishi</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Pew Internet]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[texting]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1438</guid>
		<description><![CDATA[Teenagers, that valuable and highly sought demographic, might not be the über-users of the Web that most of us thought they were, at least according to a recent Pew Internet study. The fact is that teens are ignoring Twitter, forgetting their blogs and aggregating around social networking&#160;sites.

While 73% of teens are members of social networking [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/02/twitter-meh-that%e2%80%99s-for-grown-ups/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Slippery Slope of Google’s SideWiki</title>
		<link>http://ideaexchange.quarry.com/2009/11/the-slippery-slope-of-google%e2%80%99s-sidewiki/</link>
		<comments>http://ideaexchange.quarry.com/2009/11/the-slippery-slope-of-google%e2%80%99s-sidewiki/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 18:33:43 +0000</pubDate>
		<dc:creator>Dan Skeen</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[RSS Feed]]></category>
		<category><![CDATA[Sidewiki]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1292</guid>
		<description><![CDATA[It has been almost a year since Google rolled out their SearchWiki features, but with their Sept 09 integration of these features into the Google Toolbar (now called SideWiki) it means that millions of Google users are much more likely to post public comments about your web properties. Google went a step further days ago [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/11/the-slippery-slope-of-google%e2%80%99s-sidewiki/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Social Media Reporting Is Right for You?</title>
		<link>http://ideaexchange.quarry.com/2009/11/what-social-media-reporting-is-right-for-you/</link>
		<comments>http://ideaexchange.quarry.com/2009/11/what-social-media-reporting-is-right-for-you/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 16:34:32 +0000</pubDate>
		<dc:creator>Dan Skeen</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Radian6]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1282</guid>
		<description><![CDATA[There are so many tools out there for social media monitoring and reporting - it seems there’s some new offer in my inbox every day. Sometimes I’m asked for my opinion as to which product is best and the usual answer is (you guessed it) “it depends.” Mainly it depends on what data is most [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/11/what-social-media-reporting-is-right-for-you/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Masturbating with your marketing dollars? Stop or you may go blind.</title>
		<link>http://ideaexchange.quarry.com/2009/08/masturbating-with-your-marketing-dollars-stop-or-you-may-go-blind/</link>
		<comments>http://ideaexchange.quarry.com/2009/08/masturbating-with-your-marketing-dollars-stop-or-you-may-go-blind/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:38:56 +0000</pubDate>
		<dc:creator>Kerry Anne Rothe</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[direct campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1212</guid>
		<description><![CDATA[Sure, it’s a provocative title. But it is gut-wrenchingly honest. So many marketers spend their time and marketing dollars on activities that feel great, but are really quite&#160;unproductive.
It’s so easy to do. We all fall into our own comfort traps – the places and pursuits that are easy choices. Whether it’s a “new” direct campaign [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/08/masturbating-with-your-marketing-dollars-stop-or-you-may-go-blind/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tap into your in-house social media savvy</title>
		<link>http://ideaexchange.quarry.com/2009/07/tap-into-your-in-house-social-media-savvy/</link>
		<comments>http://ideaexchange.quarry.com/2009/07/tap-into-your-in-house-social-media-savvy/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 14:05:45 +0000</pubDate>
		<dc:creator>Geoff Hays</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogger]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1064</guid>
		<description><![CDATA[Given both the relatively astonishing adoption and usage metrics of “recreational” social media (SM) platforms and the deepening relevance of SM to business, it’s interesting to consider that SM literacy may be one of the most robust in-house capabilities at your disposal that didn’t cost you a&#160;dime.

This is new. I can’t recall a world gone [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/07/tap-into-your-in-house-social-media-savvy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get your vanity Facebook username…while the getting’s good</title>
		<link>http://ideaexchange.quarry.com/2009/06/get-your-vanity-facebook-username%e2%80%a6while-the-getting%e2%80%99s-good/</link>
		<comments>http://ideaexchange.quarry.com/2009/06/get-your-vanity-facebook-username%e2%80%a6while-the-getting%e2%80%99s-good/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 17:42:01 +0000</pubDate>
		<dc:creator>Kerry Anne Rothe</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[vanity facebook username]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=981</guid>
		<description><![CDATA[Got a Facebook page? Now, starting at 12:01 a.m. EDT on Saturday, June 13, you can also get your own Facebook username. It&#8217;s first-come, first-serve, so get on Facebook in the early Saturday hours and choose your username&#8230; before someone else&#160;does.
So why should you&#160;care?
Sure, it might be cool to register your personal Facebook page as [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/06/get-your-vanity-facebook-username%e2%80%a6while-the-getting%e2%80%99s-good/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Keyword Research “Crisis” with few Champions</title>
		<link>http://ideaexchange.quarry.com/2009/06/a-keyword-research-%e2%80%9ccrisis%e2%80%9d-with-few-champions/</link>
		<comments>http://ideaexchange.quarry.com/2009/06/a-keyword-research-%e2%80%9ccrisis%e2%80%9d-with-few-champions/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 14:43:14 +0000</pubDate>
		<dc:creator>Dan Skeen</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Canadian economy blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Trends]]></category>
		<category><![CDATA[Sun Life Financial]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=866</guid>
		<description><![CDATA[Does your company monitor search phrase/keyword trends in your&#160;industry?
One of the most under-used sources of customer insight available today, right now — for free — is search phrases. If your company is not seeking and using this information, you&#8217;re missing a tremendous opportunity to connect with potential&#160;clients.

In his book The Search, John Battelle referred to [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/06/a-keyword-research-%e2%80%9ccrisis%e2%80%9d-with-few-champions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using &#8220;App-vertising&#8221; to enhance your company&#8217;s brand</title>
		<link>http://ideaexchange.quarry.com/2008/12/practical-wisdom-using-app-vertising-to-enhance-your-companys-brand-by-norm-clare-vp-technology-strategy/</link>
		<comments>http://ideaexchange.quarry.com/2008/12/practical-wisdom-using-app-vertising-to-enhance-your-companys-brand-by-norm-clare-vp-technology-strategy/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 20:07:33 +0000</pubDate>
		<dc:creator>Norm Clare</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[app-vertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FedEx]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=80</guid>
		<description><![CDATA[When FedEx began to provide online package tracking in 1994, it changed how people thought about the FedEx brand.1 Why track your shipment online hen it will almost certainly arrive at its destination at the appointed time? Yet, this innovation helped connect FedEx customers with the brand in a way that changed our expectations of [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/12/practical-wisdom-using-app-vertising-to-enhance-your-companys-brand-by-norm-clare-vp-technology-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
