Content Experiments from Google Makes Optimizing Your Website Easier
Your website could be better. You know that quick, incremental changes could dramatically improve the effectiveness and buyer experience of your website. But where to start? Luckily, identifying, prioritizing and implementing those changes just got easier. Read more
The Mystery Behind the AdWords Auction [Infographic]
Without a doubt, pay-per-click (PPC) search advertising – or search engine marketing (SEM) – is complex. We struggle regularly to explain the mechanics of SEM and the auction system to clients and peers, without overwhelming them with information and new terminology. It’s not the easiest thing to do. Read more
Organic SEO: Money for “Nothing” and Your Clicks for “Free”
Consider this: 93% of all B2B buying decisions today start with an online search. And, your position in organic search engine results matters: 89.71% of all click-through traffic—those search engine results listings that are actively clicked—comes from the first 10… Read more
Tagged content, keywords, linking, organic SEO, search engines, SEO
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A Keyword Research “Crisis” with few Champions
Does your company monitor search phrase/keyword trends in your industry? One of the most under-used sources of customer insight available today, right now — for free — is search phrases. If your company is not seeking and using this information,… Read more
The “Media 2.0” issue
In the face of present economic uncertainty, we can predict that some media plans will be slashed to cut cost, some will be scaled up to grab share of voice, and some will be refurbished to cut waste and improve… Read more
Useful Tips for online advertising
Consider the entire purchase cycle for your target audience. Getting their interest through a search engine advertisement is a good first step, but what do you have waiting for them on the landing page that is designed to meet their… Read more
Interview: A Word on Keywords
Dan Skeen interviewed Patrick Norman, co-founder and vice president of Bomgar, and Karen Jensen, director of eBusiness at Printronix, to discuss the implications of the keywords chosen to trigger pay-per-click (PPC) advertising. The contextual advertising that emerged in 2003 has… Read more