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	<title>Idea Exchange &#187; Sales Effectiveness</title>
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	<link>http://ideaexchange.quarry.com</link>
	<description>Sharing Ideas That Build</description>
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		<title>What Are You Serving: Cold Spam or Warm IP?</title>
		<link>http://ideaexchange.quarry.com/2010/08/what-are-you-serving-cold-spam-or-warm-ip/</link>
		<comments>http://ideaexchange.quarry.com/2010/08/what-are-you-serving-cold-spam-or-warm-ip/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 21:11:15 +0000</pubDate>
		<dc:creator>Calle Johannesson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[IP warming]]></category>
		<category><![CDATA[marketing automation platform]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spam filters]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1654</guid>
		<description><![CDATA[Like all technologies, spamming and spam filtering have evolved and have become more sophisticated. As spammers constantly find workarounds to fool filters, ISPs (Internet Service Providers) work on developing more sophisticated methods to block spam. Using only content filters to block what is likely spam (e.g. if the subject line contains the word “Viagra”) is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>To pounce or not to pounce? That’s the question when it comes to how best to follow up with leads on your website</title>
		<link>http://ideaexchange.quarry.com/2009/11/to-pounce-or-not-to-pounce-that%e2%80%99s-the-key-question-when-it-comes-to-how-best-to-follow-up-with-leads-on-your-website/</link>
		<comments>http://ideaexchange.quarry.com/2009/11/to-pounce-or-not-to-pounce-that%e2%80%99s-the-key-question-when-it-comes-to-how-best-to-follow-up-with-leads-on-your-website/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 15:54:38 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Brian Carroll]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Website leads]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1302</guid>
		<description><![CDATA[Today’s Marketing Automation technologies give us unprecedented visibility into who are visiting our websites and what they are looking at, all in real-time. Marketers and Salespeople leveraging these new demand generation technologies face an interesting new question though: To pounce or not to&#160;pounce?

Just because we might know certain leads are currently visiting our websites and [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/11/to-pounce-or-not-to-pounce-that%e2%80%99s-the-key-question-when-it-comes-to-how-best-to-follow-up-with-leads-on-your-website/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Where on earth are your clients?</title>
		<link>http://ideaexchange.quarry.com/2009/06/where-on-earth-are-your-clients/</link>
		<comments>http://ideaexchange.quarry.com/2009/06/where-on-earth-are-your-clients/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 15:05:22 +0000</pubDate>
		<dc:creator>Lorel Dawson</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[geographic information]]></category>
		<category><![CDATA[GIS]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[maps]]></category>
		<category><![CDATA[satellite imagery]]></category>
		<category><![CDATA[vitual mapping]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=974</guid>
		<description><![CDATA[How often do you see your clients face-to-face? Do you have a good sense of their location and geography in relation to their supply chain, to you or to your competitors? Could there be other potential opportunities to grow your business near&#160;by?

How better to show where your clients are situated geographically than by using a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What’s the buzz on all the buzzwords?</title>
		<link>http://ideaexchange.quarry.com/2009/06/buzzwords/</link>
		<comments>http://ideaexchange.quarry.com/2009/06/buzzwords/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 19:45:25 +0000</pubDate>
		<dc:creator>Lorel Dawson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[bingo]]></category>
		<category><![CDATA[buzzwords]]></category>
		<category><![CDATA[industry lingo]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[swine flu]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=952</guid>
		<description><![CDATA[Do you sometimes feel that your nightly news coverage is no different from one station to the next?  You could flip through and hear the same sound bytes over and over again: &#8220;global warming,&#8221; &#8220;economic downturn,&#8221; &#8220;swine flu&#8221;; the message gets buried under the&#160;buzz.

What about one of your business meetings? Is the message mired in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Once my salespeople were blind, but now they can see</title>
		<link>http://ideaexchange.quarry.com/2009/06/once-my-salespeople-were-blind-but-now-they-can-see/</link>
		<comments>http://ideaexchange.quarry.com/2009/06/once-my-salespeople-were-blind-but-now-they-can-see/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 20:33:43 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[digital body language]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Prospect Profiler]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=940</guid>
		<description><![CDATA[The Internet has increased everyone&#8217;s opportunities. Everyone, arguably, except for those in sales. Separated by bits and bytes, and potentially thousands of miles, a prospect is too often an unknown entity to the salesperson. The salesperson has no way of knowing if the person is a troll or a truly hot sales lead. They deal [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Q&amp;A on Personas</title>
		<link>http://ideaexchange.quarry.com/2008/07/practical-wisdom-qa-with-richard-hill-practice-lead-sales-effectiveness/</link>
		<comments>http://ideaexchange.quarry.com/2008/07/practical-wisdom-qa-with-richard-hill-practice-lead-sales-effectiveness/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 19:44:43 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[buyer personas]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[sales personas]]></category>
		<category><![CDATA[speed-to-relationship]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=49</guid>
		<description><![CDATA[If personas have traditionally been the domain of software developers, why are they becoming so well liked and used by sales teams? What are some of the ways in which organizations are benefiting from personas? How do “buyer personas” need to be different than “design personas”? If buyer personas deal with the goals of buyers and influencers who might be relevant in a sales interaction, then to build them do we need original research on a topic that’s been broadly researched already, or can one set of personas be equally useful for numerous organizations?]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/07/practical-wisdom-qa-with-richard-hill-practice-lead-sales-effectiveness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How does your organization&#8217;s lead generation tactics stack up against best-in-class firms?</title>
		<link>http://ideaexchange.quarry.com/2008/03/trendwatch-on-leads-how-does-your-organization-stack-up-against-best-in-class-firms/</link>
		<comments>http://ideaexchange.quarry.com/2008/03/trendwatch-on-leads-how-does-your-organization-stack-up-against-best-in-class-firms/#comments</comments>
		<pubDate>Sun, 23 Mar 2008 19:24:21 +0000</pubDate>
		<dc:creator>Quarry</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[closed-loop nurturing]]></category>
		<category><![CDATA[demand generation]]></category>
		<category><![CDATA[lead nurturing]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=24</guid>
		<description><![CDATA[To reach your business goals, your company requires a steady stream of strong leads linked to an effective sales force. New technologies and techniques are changing the game, so how does your organization compare to other&#160;firms?

As a guideline, marketing should allocate 65% of its resources to demand generation and 35% to lead nurturing and management.1
83% of [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/03/trendwatch-on-leads-how-does-your-organization-stack-up-against-best-in-class-firms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 tips to improve your lead development results</title>
		<link>http://ideaexchange.quarry.com/2008/03/lead-development-tips-how-to-improve-your-lead-development-results-for-2008/</link>
		<comments>http://ideaexchange.quarry.com/2008/03/lead-development-tips-how-to-improve-your-lead-development-results-for-2008/#comments</comments>
		<pubDate>Sun, 23 Mar 2008 19:16:31 +0000</pubDate>
		<dc:creator>Quarry</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[cost-per-lead]]></category>
		<category><![CDATA[lead development]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[segmentation]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=18</guid>
		<description><![CDATA[
Assess how you currently define your target market and explore how new best practice techniques such as “persona development” could help you improve your market insight and segmentation – to create more attractive offers and messages for lead&#160;development.
Review your current lead development programs and score them on a customer-centricity&#160;scale.
Calculate your cost per lead and scrutinize [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/03/lead-development-tips-how-to-improve-your-lead-development-results-for-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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