Embracing Change in the World of Pharmaceutical Marketing
Digital is fast becoming “the” preferred communication channel for many doctors. 82 percent use smart phones, 73 percent indicate a preference for e-promotion, and 60 percent are on SERMO – the largest online physician community in the US, which was introduced only five years ago. What’s more, 80 percent of SERMO-enrolled physicians say they would engage with a company there, opening the door to new engagement opportunities. Read more to learn what Liz Cermak of POZEN Inc. shared with those at our May Marketing Mondays event. Read more
Forget “Website.” Think “Sites on the Web.”
Long gone are the days when an effective approach to marketing online involved simply having a website—regardless of how engaging, informative or (insert adjective of choice here) it was—and just ensuring your site ranked well in Google. To be effective in today’s buyer-centric economy, we need to be attuned to the multi-modal, multi-channel experience of buyers. Read more
Tagged Branding, communication, experience, Facebook, Google, inbound marketing, marketing, Twitter, website, YouTube
6 Comments
The New Breed of “Super Tablets”
Providing a More Engaging Buying Experience We’ve all heard about the astounding rates of adoption of new tablet computers. But what, exactly, is making them so successful? To a lot of consumers, what’s so compelling is the ability to personalize… Read more
Tagged BlackBerry, PlayBook, Super Tablets
1 Comment
What Are You Serving: Cold Spam or Warm IP?
Like all technologies, spamming and spam filtering have evolved and have become more sophisticated. As spammers constantly find workarounds to fool filters, ISPs (Internet Service Providers) work on developing more sophisticated methods to block spam. Using only content filters to… Read more
Tagged IP warming, marketing automation platform, spam, spam filters
Leave a comment
To Pounce or Not to Pounce? That’s the Question When it Comes to How Best to Follow Up with Leads on Your Website
Today’s Marketing Automation technologies give us unprecedented visibility into who are visiting our websites and what they are looking at, all in real-time. Marketers and Salespeople leveraging these new demand generation technologies face an interesting new question though: To pounce… Read more
Once my salespeople were blind, but now they can see
The Internet has increased everyone’s opportunities. Everyone, arguably, except for those in sales. Separated by bits and bytes, and potentially thousands of miles, a prospect is too often an unknown entity to the salesperson. The salesperson has no way of… Read more
Q&A on Personas
If personas have traditionally been the domain of software developers, why are they becoming so well liked and used by sales teams? What are some of the ways in which organizations are benefiting from personas? How do “buyer personas” need to be different than “design personas”? If buyer personas deal with the goals of buyers and influencers who might be relevant in a sales interaction, then to build them do we need original research on a topic that’s been broadly researched already, or can one set of personas be equally useful for numerous organizations? Read more
Tagged buyer personas, IDC, personas, sales personas, speed-to-relationship
Leave a comment
How does your organization’s lead generation tactics stack up against best-in-class firms?
To reach your business goals, your company requires a steady stream of strong leads linked to an effective sales force. New technologies and techniques are changing the game, so how does your organization compare to other firms? As a guideline, marketing… Read more
6 tips to improve your lead development results
Assess how you currently define your target market and explore how new best practice techniques such as “persona development” could help you improve your market insight and segmentation – to create more attractive offers and messages for lead development. Review… Read more