Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain

IDEA EXCHANGE

Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain®. At Quarry, we believe a strong brand is just the beginning — which is why we focus on converting branding to buying.

Zen Project Management: How to Achieve Maximum Results Through a Minimalist Approach

The approach we take behind the scenes to achieve maximum results can become pure Zen, as we tune in to the nuances of our organizations’ project landscape. Through a minimalist approach, you can create a wonderful ebb and flow with your extraordinary team, one that ultimately creates results that are much greater than the sum of its parts. Read more

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“Perfect Information” And What To Do With It: A Project Manager’s Perspective

“Perfect information” for specialized team members can be too much; it can be overwhelming. The challenge for the project manager is finding the right balance of not too much information and not too little to provide to team members. And every team member is different. Read more

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Establishing and Utilizing A Perfect Set of Information: A Project Manager’s Perspective

In the first post in this three-part series, we discussed the concept of “perfect information” – having a complete set of information about a project – and different approaches for sharing that information with team members in order to optimally manage a project.

In this post, we look at some quick-start ideas for how to establish a perfect set of information – and how to utilize it. Read more

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Utilizing “Perfect Information” with Extraordinary Team Members: A Project Management Case Study

In this final post, we’ll discuss a case study related to the use of perfect information with a high-octane, interdisciplinary team that illustrates how such a body of knowledge can help drive a team’s success. Read more

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