Net Promoter Score – A B2B Inbound Marketing Lead Generation Hidden Gem?
Many B2B marketers may not be aware that they have an inbound marketing and lead generation diamond just waiting to shine. And the tool to polish this little gem could be Net Promoter Score. Read more
Tagged B2B, B2B Marketing, CRM, Net Promoter Score, NPS, ROI, Social Media, strategy
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Beautiful Responsive Website Examples
Mobile browsing is exploding. Visitors and your buyers are demanding a better experience. Curiously though, many business-to-business marketers are late to adopting a mobile-friendly approach. Fortunately, Responsive Web Design (RWD) offers a more versatile approach. Read more
Tagged B2B, mobile, mobile browsing, responsive web design, RWD, website
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Your Buyers Are Mobile – Is Your Website?
Have you ever tried to access a website from your smartphone or tablet and found yourself scrolling sideways or facing blocks of stacked text and images? Trying to piece together a site that was clearly intended to be viewed on a larger display? The experience feels disjointed and onerous, which are pretty good reasons not to return. Read more
Search Engine Optimization, Social Media and You
To deliver more relevant search results to users, major search engines – lead by Google – are constantly refining their indexing and ranking algorithms. The direction search engines are moving is clear: social media will continue to become more important to search. Read more
Integrating Social Media into Email [Video]
In this video, Lisa Stapleton, our Marketing Automation Strategist, discusses a few ways to integrate your social media efforts into an email and marketing automation program. Read more
Designing for Social Media [Video]
Senior graphic designer Daniella Zitella discusses how designing for social media is just as important to consider as when you’re designing for print. Read more
Tagged brand guidelines, Branding, design, Social Media, video, web
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Social Media and SEO [Video]
In this video, Dave McVittie, a search engine optimization (SEO) specialist with Quarry’s Traffic Builder team, discusses how social media and SEO should be considered complementary practices and how certain social channels are being leveraged for search engines. Read more
Tagged best practices, Google, Pinterest, search marketing, SEO, social search
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Social Media for the Risk Averse [Video]
In this video, Antonia Matthews, our Online & Offline Media Strategist, discusses how companies who may be hesitant to engage in social media can use these channels to gain customer insights and to start sharing content. Read more
Reach Out by Reaching In: Harnessing Employee Power for Social Business
So your business is now social – with a Twitter account, a robust LinkedIn company page, a product photo album on Flickr or possibly even a great blog. You’ve done a thorough job using social media to reach out to and engage with the external community, but what about that all-important internal community? Read more
Tagged employee engagement, employee participation, social business, Social Media, tips
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