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	<title>Idea Exchange &#187; Marketing Budgeting</title>
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	<description>Sharing Ideas That Build</description>
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		<title>Website marketing and how to look great on a budget</title>
		<link>http://ideaexchange.quarry.com/2010/05/website-marketing-and-how-to-look-great-on-a-budget/</link>
		<comments>http://ideaexchange.quarry.com/2010/05/website-marketing-and-how-to-look-great-on-a-budget/#comments</comments>
		<pubDate>Mon, 10 May 2010 14:49:58 +0000</pubDate>
		<dc:creator>Norm Clare</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Google. Microsoft]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1497</guid>
		<description><![CDATA[Usability vs SEO.&#160;Fight!
In the battle between usability and search engine optimization (SEO) for control of your website, the best you can hope for is a draw. (Or, if you’re an extraordinary optimist, a win/win.) But now there’s a tool that could actually maximize your ROI with the help of&#160;Google.

The battle between SEO and usability is [...]]]></description>
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		<title>Masturbating with your marketing dollars? Stop or you may go blind.</title>
		<link>http://ideaexchange.quarry.com/2009/08/masturbating-with-your-marketing-dollars-stop-or-you-may-go-blind/</link>
		<comments>http://ideaexchange.quarry.com/2009/08/masturbating-with-your-marketing-dollars-stop-or-you-may-go-blind/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:38:56 +0000</pubDate>
		<dc:creator>Kerry Anne Rothe</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[direct campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1212</guid>
		<description><![CDATA[Sure, it’s a provocative title. But it is gut-wrenchingly honest. So many marketers spend their time and marketing dollars on activities that feel great, but are really quite&#160;unproductive.
It’s so easy to do. We all fall into our own comfort traps – the places and pursuits that are easy choices. Whether it’s a “new” direct campaign [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The “Media 2.0” issue</title>
		<link>http://ideaexchange.quarry.com/2008/12/the-%e2%80%9cmedia-20%e2%80%9d-issue/</link>
		<comments>http://ideaexchange.quarry.com/2008/12/the-%e2%80%9cmedia-20%e2%80%9d-issue/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 20:21:51 +0000</pubDate>
		<dc:creator>Glen Drummond</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[media plan]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=91</guid>
		<description><![CDATA[In the face of present economic uncertainty, we can predict that some media plans will be slashed to cut cost, some will be scaled up to grab share of voice, and some will be refurbished to cut waste and improve efficiency. Each may be the right choice in your business, but readers most interested in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How are marketers shifting their advertising budgets?</title>
		<link>http://ideaexchange.quarry.com/2008/12/trendwatch-how-marketers-are-shifting-their-advertising-budgets/</link>
		<comments>http://ideaexchange.quarry.com/2008/12/trendwatch-how-marketers-are-shifting-their-advertising-budgets/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 20:21:13 +0000</pubDate>
		<dc:creator>Lisa Stapleton</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Analytics & ROI]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Marketing Sherpa]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=88</guid>
		<description><![CDATA[With the economic downturn, 60% of large companies and 29% of medium-sized companies have made cuts or are thinking of making cuts to their marketing budgets.1 How are marketers shifting their spending to respond to this&#160;challenge?

More investment is being made into online advertising compared to traditional methods – a 38% increase in online marketing investment [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Useful Tips for online advertising</title>
		<link>http://ideaexchange.quarry.com/2008/12/useful-tips-for-online-advertising-by-dan-skeen-practice-lead-traffic-building-solutions/</link>
		<comments>http://ideaexchange.quarry.com/2008/12/useful-tips-for-online-advertising-by-dan-skeen-practice-lead-traffic-building-solutions/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 20:09:55 +0000</pubDate>
		<dc:creator>Dan Skeen</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[ppc marketing]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=84</guid>
		<description><![CDATA[
Consider the entire purchase cycle for your target audience. Getting their interest through a search engine advertisement is a good first step, but what do you have waiting for them on the landing page that is designed to meet their unique information needs? Don’t just dump them onto your Home page – take them to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Interview: A Word on Keywords</title>
		<link>http://ideaexchange.quarry.com/2008/12/feature-interview-a-word-on-keywords/</link>
		<comments>http://ideaexchange.quarry.com/2008/12/feature-interview-a-word-on-keywords/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 20:01:04 +0000</pubDate>
		<dc:creator>Dan Skeen</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[ppc marketing]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=76</guid>
		<description><![CDATA[Dan Skeen interviewed Patrick Norman, co-founder and vice president of Bomgar, and Karen Jensen, director of eBusiness at Printronix, to discuss the implications of the keywords chosen to trigger pay-per-click (PPC)&#160;advertising.
 The contextual advertising that emerged in 2003 has quickly become a valuable tool for driving highly qualified traffic to a Web site. Its explosive growth [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 tips to improve your lead development results</title>
		<link>http://ideaexchange.quarry.com/2008/03/lead-development-tips-how-to-improve-your-lead-development-results-for-2008/</link>
		<comments>http://ideaexchange.quarry.com/2008/03/lead-development-tips-how-to-improve-your-lead-development-results-for-2008/#comments</comments>
		<pubDate>Sun, 23 Mar 2008 19:16:31 +0000</pubDate>
		<dc:creator>Quarry</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[cost-per-lead]]></category>
		<category><![CDATA[lead development]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[segmentation]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=18</guid>
		<description><![CDATA[
Assess how you currently define your target market and explore how new best practice techniques such as “persona development” could help you improve your market insight and segmentation – to create more attractive offers and messages for lead&#160;development.
Review your current lead development programs and score them on a customer-centricity&#160;scale.
Calculate your cost per lead and scrutinize [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/03/lead-development-tips-how-to-improve-your-lead-development-results-for-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Q&amp;A: Lead Building Solutions</title>
		<link>http://ideaexchange.quarry.com/2008/03/practical-wisdom-qa-with-paul-reader-practice-lead-lead-building-solutions/</link>
		<comments>http://ideaexchange.quarry.com/2008/03/practical-wisdom-qa-with-paul-reader-practice-lead-lead-building-solutions/#comments</comments>
		<pubDate>Sun, 23 Mar 2008 19:11:31 +0000</pubDate>
		<dc:creator>Quarry</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Analytics & ROI]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[dynamic personalization]]></category>
		<category><![CDATA[Geoff Moore]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Living on the Fault Line]]></category>
		<category><![CDATA[SFA integration]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=10</guid>
		<description><![CDATA[Why is lead generation such a hot topic in marketing circles today?
There are a host of software solutions being marketed around claims of lead generation. What are the important differences among them for prospective buyers?]]></description>
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