Website Marketing and How to Look Great on a Budget
Usability vs SEO. Fight! In the battle between usability and search engine optimization (SEO) for control of your website, the best you can hope for is a draw. (Or, if you’re an extraordinary optimist, a win/win.) But now there’s a… Read more
Tagged Google. Microsoft, marketing, SEO, usability, Yahoo
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Masturbating with your marketing dollars? Stop or you may go blind.
Sure, it’s a provocative title. But it is gut-wrenchingly honest. So many marketers spend their time and marketing dollars on activities that feel great, but are really quite unproductive.
Tagged direct campaign, marketing, new media, Social Media, strategy
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The “Media 2.0” issue
In the face of present economic uncertainty, we can predict that some media plans will be slashed to cut cost, some will be scaled up to grab share of voice, and some will be refurbished to cut waste and improve… Read more
How are marketers shifting their advertising budgets?
With the economic downturn, 60% of large companies and 29% of medium-sized companies have made cuts or are thinking of making cuts to their marketing budgets.1 How are marketers shifting their spending to respond to this challenge? More investment is… Read more
Tagged eMarketer, Marketing Sherpa
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Useful Tips for online advertising
Consider the entire purchase cycle for your target audience. Getting their interest through a search engine advertisement is a good first step, but what do you have waiting for them on the landing page that is designed to meet their… Read more
Interview: A Word on Keywords
Dan Skeen interviewed Patrick Norman, co-founder and vice president of Bomgar, and Karen Jensen, director of eBusiness at Printronix, to discuss the implications of the keywords chosen to trigger pay-per-click (PPC) advertising. The contextual advertising that emerged in 2003 has… Read more
6 tips to improve your lead development results
Assess how you currently define your target market and explore how new best practice techniques such as “persona development” could help you improve your market insight and segmentation – to create more attractive offers and messages for lead development. Review… Read more
Q&A: Lead Building Solutions
Why is lead generation such a hot topic in marketing circles today?
There are a host of software solutions being marketed around claims of lead generation. What are the important differences among them for prospective buyers? Read more