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	<title>Idea Exchange &#187; Marketing Automation</title>
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	<link>http://ideaexchange.quarry.com</link>
	<description>Sharing Ideas That Build</description>
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		<title>Congratulations Gabrielle on Being Named One of Canada’s Top 10 Women in Direct Marketing</title>
		<link>http://ideaexchange.quarry.com/2010/08/congratulations-gabrielle-on-being-named-one-of-canada%e2%80%99s-top-10-women-in-direct-marketing/</link>
		<comments>http://ideaexchange.quarry.com/2010/08/congratulations-gabrielle-on-being-named-one-of-canada%e2%80%99s-top-10-women-in-direct-marketing/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 13:57:13 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Direct Marketing Magazine]]></category>
		<category><![CDATA[marketers]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1660</guid>
		<description><![CDATA[At Quarry, we get to work alongside some of the best marketers in the world. Fair to say it’s one of the perks of the job. You might also say it’s how, in part, we stay passionate, motivated and ahead of the curve. And without a doubt, it’s why when Direct Marketing Magazine recently announced [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/08/congratulations-gabrielle-on-being-named-one-of-canada%e2%80%99s-top-10-women-in-direct-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To pounce or not to pounce? That’s the question when it comes to how best to follow up with leads on your website</title>
		<link>http://ideaexchange.quarry.com/2009/11/to-pounce-or-not-to-pounce-that%e2%80%99s-the-key-question-when-it-comes-to-how-best-to-follow-up-with-leads-on-your-website/</link>
		<comments>http://ideaexchange.quarry.com/2009/11/to-pounce-or-not-to-pounce-that%e2%80%99s-the-key-question-when-it-comes-to-how-best-to-follow-up-with-leads-on-your-website/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 15:54:38 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Brian Carroll]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Website leads]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1302</guid>
		<description><![CDATA[Today’s Marketing Automation technologies give us unprecedented visibility into who are visiting our websites and what they are looking at, all in real-time. Marketers and Salespeople leveraging these new demand generation technologies face an interesting new question though: To pounce or not to&#160;pounce?

Just because we might know certain leads are currently visiting our websites and [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/11/to-pounce-or-not-to-pounce-that%e2%80%99s-the-key-question-when-it-comes-to-how-best-to-follow-up-with-leads-on-your-website/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Personal Space in Cyber Space: Drawing the Line Online</title>
		<link>http://ideaexchange.quarry.com/2009/07/personal-space-in-cyber-space-drawing-the-line-online/</link>
		<comments>http://ideaexchange.quarry.com/2009/07/personal-space-in-cyber-space-drawing-the-line-online/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:34:05 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[online tracking]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1099</guid>
		<description><![CDATA[Privacy has always been a significant issue for marketers. And with technology allowing us to get better and better at obtaining, processing and storing explicit and implicit information about prospects and customers, the importance of privacy – and our respect (or lack thereof) for it – is set to&#160;escalate.

Consider my own recent experience. The other [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/07/personal-space-in-cyber-space-drawing-the-line-online/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Digital Revolution, Marketing Automation and Ag Retailers</title>
		<link>http://ideaexchange.quarry.com/2009/07/the-digital-revolution-marketing-automation-and-ag-retailers/</link>
		<comments>http://ideaexchange.quarry.com/2009/07/the-digital-revolution-marketing-automation-and-ag-retailers/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 20:27:49 +0000</pubDate>
		<dc:creator>Brad Bremer</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[glyphosate-resistent cropping system]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1054</guid>
		<description><![CDATA[Perhaps more than any other factor, the emergence of glyphosate-resistant cropping systems helped redefine the ag retail marketplace during the past 10 years. Retailers who have survived and thrived have often done so by helping their customers make sense of new technologies and practices, and then helping integrate them into their operations.

As broadband access becomes [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/07/the-digital-revolution-marketing-automation-and-ag-retailers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Once my salespeople were blind, but now they can see</title>
		<link>http://ideaexchange.quarry.com/2009/06/once-my-salespeople-were-blind-but-now-they-can-see/</link>
		<comments>http://ideaexchange.quarry.com/2009/06/once-my-salespeople-were-blind-but-now-they-can-see/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 20:33:43 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[digital body language]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Prospect Profiler]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=940</guid>
		<description><![CDATA[The Internet has increased everyone&#8217;s opportunities. Everyone, arguably, except for those in sales. Separated by bits and bytes, and potentially thousands of miles, a prospect is too often an unknown entity to the salesperson. The salesperson has no way of knowing if the person is a troll or a truly hot sales lead. They deal [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/06/once-my-salespeople-were-blind-but-now-they-can-see/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Idea #5: Lead nurturing – no longer just a “nice to have.”</title>
		<link>http://ideaexchange.quarry.com/2009/01/idea-5-lead-nurturing-%e2%80%93-no-longer-just-a-%e2%80%9cnice-to-have%e2%80%9d/</link>
		<comments>http://ideaexchange.quarry.com/2009/01/idea-5-lead-nurturing-%e2%80%93-no-longer-just-a-%e2%80%9cnice-to-have%e2%80%9d/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 06:31:57 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Sirius Decisions]]></category>
		<category><![CDATA[speed-to-relationship]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=381</guid>
		<description><![CDATA[This is the fifth in a series of articles examining ways to thrive, not just survive, in&#160;2009.
According to B2B marketing and sales analyst firm, Sirius Decisions, of the 70% of leads Sales &#8220;disqualify,&#8221; approximately 80% of them go on to make a purchase within 24 months. The question is, how do you ensure these people [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/01/idea-5-lead-nurturing-%e2%80%93-no-longer-just-a-%e2%80%9cnice-to-have%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Idea #4: Want to help Sales the most in 2009? Give them better quality, not greater quantity, of leads.</title>
		<link>http://ideaexchange.quarry.com/2009/01/idea-4-want-to-help-sales-the-most-in-2009-give-them-better-quality-not-greater-quantity-of-leads/</link>
		<comments>http://ideaexchange.quarry.com/2009/01/idea-4-want-to-help-sales-the-most-in-2009-give-them-better-quality-not-greater-quantity-of-leads/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 20:28:20 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Co-Dynamic Lead Scoring]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=375</guid>
		<description><![CDATA[This is the fourth in a series of articles examining ways to thrive, not just survive, in&#160;2009.
The CMO of a mid-sized, U.S.-based wireless networking firm recently told me, &#8220;If I had to spend a dollar in today&#8217;s economic climate, I&#8217;d spend it all on getting better quality leads into the hands of my&#160;salespeople.&#8221;
If I had [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/01/idea-4-want-to-help-sales-the-most-in-2009-give-them-better-quality-not-greater-quantity-of-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Idea #3: 2009: The year of automation.</title>
		<link>http://ideaexchange.quarry.com/2009/01/idea-3-2009-the-year-of-automation/</link>
		<comments>http://ideaexchange.quarry.com/2009/01/idea-3-2009-the-year-of-automation/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 20:23:21 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Eloqua]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=371</guid>
		<description><![CDATA[This is the third in a series of articles examining ways to thrive, not just survive, in&#160;2009.
Marketing automation has been on the scene for years, but as pressure grows for marketers to do more with less (not to mention better and faster), many are predicting this will be the year automation platform adoption heats&#160;up.
 By marketing [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/01/idea-3-2009-the-year-of-automation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Actionable Analytics</title>
		<link>http://ideaexchange.quarry.com/2008/09/trendwatch-actionable-analytics-by-paul-reader-practice-lead-lead-building-solutions/</link>
		<comments>http://ideaexchange.quarry.com/2008/09/trendwatch-actionable-analytics-by-paul-reader-practice-lead-lead-building-solutions/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 19:58:15 +0000</pubDate>
		<dc:creator>Glen Drummond</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Analytics & ROI]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[lead scoring]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=71</guid>
		<description><![CDATA[Advancements in technology designed for marketers are making it possible to monitor the behaviour of people at the individual level across communication channels. There are two major ramifications of these technological developments. First, it is possible to gain insight into an individual’s historical experience interacting with your communications. Second, this intelligence may be leveraged to [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/09/trendwatch-actionable-analytics-by-paul-reader-practice-lead-lead-building-solutions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How does your organization&#8217;s lead generation tactics stack up against best-in-class firms?</title>
		<link>http://ideaexchange.quarry.com/2008/03/trendwatch-on-leads-how-does-your-organization-stack-up-against-best-in-class-firms/</link>
		<comments>http://ideaexchange.quarry.com/2008/03/trendwatch-on-leads-how-does-your-organization-stack-up-against-best-in-class-firms/#comments</comments>
		<pubDate>Sun, 23 Mar 2008 19:24:21 +0000</pubDate>
		<dc:creator>Quarry</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[closed-loop nurturing]]></category>
		<category><![CDATA[demand generation]]></category>
		<category><![CDATA[lead nurturing]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=24</guid>
		<description><![CDATA[To reach your business goals, your company requires a steady stream of strong leads linked to an effective sales force. New technologies and techniques are changing the game, so how does your organization compare to other&#160;firms?

As a guideline, marketing should allocate 65% of its resources to demand generation and 35% to lead nurturing and management.1
83% of [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/03/trendwatch-on-leads-how-does-your-organization-stack-up-against-best-in-class-firms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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