3 Reasons Why Automated Emails Convert 200% More [A New Must-See Chart]
Automated emails are more timely. Timing is everything. Sending an email to someone when they are interested in a certain topic will result in more engagement with your email. Like when someone fills out a form to register for an event, automatically emailing them a confirmation with event details and a calendar file. Or when a new lead enters your database, and you drop them into a Welcome Program that automatically sends out a series of emails introducing them further to your company. Timing = relevance. Read more
How Many Fields Should You Have in A Form? [A New Must-See Chart]
Recently we released our new collection of 20 Must-See Charts for Modern Marketers. Created with our marketing automation partner, Eloqua, the charts distill data from 10 billion+ transactions processed by Eloqua every day for their 1,200+ customers to land on actionable insights you can use to power smarter marketing decisions in the year ahead. Read more
More Data? How About More Insight? [20 New Charts for Modern Marketers]
There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our marketing automation partner, Eloqua, that’s exactly what we’ve got for you. Read more
Integrating Social Media into Email [Video]
In this video, Lisa Stapleton, our Marketing Automation Strategist, discusses a few ways to integrate your social media efforts into an email and marketing automation program. Read more
To Pounce or Not to Pounce? That’s the Question When it Comes to How Best to Follow Up with Leads on Your Website
Today’s Marketing Automation technologies give us unprecedented visibility into who are visiting our websites and what they are looking at, all in real-time. Marketers and Salespeople leveraging these new demand generation technologies face an interesting new question though: To pounce… Read more
How to build a landing page every mother would love
If your mother was like mine, she probably rewarded you for good, consistent behavior. And she might have had fits when you behaved like Jekyll and Hyde. So here’s a lesson in congruency for online marketers that most mothers would approve… Read more
Tagged landing page
Leave a comment
Idea #5: Lead nurturing – no longer just a “nice to have.”
This is the fifth in a series of articles examining ways to thrive, not just survive, in 2009. According to B2B marketing and sales analyst firm, Sirius Decisions, of the 70% of leads Sales “disqualify,” approximately 80% of them go… Read more
Idea #4: Want to help Sales the most in 2009? Give them better quality, not greater quantity, of leads.
This is the fourth in a series of articles examining ways to thrive, not just survive, in 2009. The CMO of a mid-sized, U.S.-based wireless networking firm recently told me, “If I had to spend a dollar in today’s economic… Read more
Tagged Co-Dynamic Lead Scoring, Marketing Automation
Leave a comment
Idea #3: 2009: The year of automation.
This is the third in a series of articles examining ways to thrive, not just survive, in 2009. Marketing automation has been on the scene for years, but as pressure grows for marketers to do more with less (not to… Read more
Tagged Eloqua, Marketing Automation
Leave a comment