Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain

IDEA EXCHANGE

Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain®. At Quarry, we believe a strong brand is just the beginning — which is why we focus on converting branding to buying.

Moving into the Multi-Screen World: How Google Analytics Is Changing the Decision-Making Game

For marketers who rely on analytics for evidence-based decision making, this new multi-screen world has also presented some new measurement challenges and some great marketing analytics opportunities.

In late 2012 Google Analytics introduced the exciting concept of Universal Analytics—that is, the idea of using a single unique identifier to provide much better picture of user behavior as an individual and not a series of different device interactions. Google has also recognized the powerful potential of bringing together prospect and customer data from other marketing technology tools such as Customer Relationship Management (CRM), Marketing Automation and Content Management Systems.

What is exciting about Google’s proposed solution is that it recognized that marketers have begun to develop sophisticated, join-up marketing technology ecosystems, each with their proprietary view of your prospect or customer, and have proposed a method of connecting these systems for a more complete view of your customers’ buying journey. Read more

Posted in All Posts, Analytics & ROI, Customer Insight, Featured Posts, Lead generation, Mobile Marketing, Sales Effectiveness, Telecommunications, Tips, Trends
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3 Reasons Why Automated Emails Convert 200% More [A New Must-See Chart]

Automated emails are more timely. Timing is everything. Sending an email to someone when they are interested in a certain topic will result in more engagement with your email. Like when someone fills out a form to register for an event, automatically emailing them a confirmation with event details and a calendar file. Or when a new lead enters your database, and you drop them into a Welcome Program that automatically sends out a series of emails introducing them further to your company. Timing = relevance. Read more

Posted in All Posts, B2B Marketing, Featured Posts, Lead generation, Marketing Automation
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How Many Fields Should You Have in A Form? [A New Must-See Chart]

Recently we released our new collection of 20 Must-See Charts for Modern Marketers. Created with our marketing automation partner, Eloqua, the charts distill data from 10 billion+ transactions processed by Eloqua every day for their 1,200+ customers to land on actionable insights you can use to power smarter marketing decisions in the year ahead. Read more

Posted in All Posts, B2B Marketing, Best Practices, Buyer Experience, Email Marketing, Featured Posts, Lead generation, Marketing Automation, Tips
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More Data? How About More Insight? [20 New Charts for Modern Marketers]

There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our marketing automation partner, Eloqua, that’s exactly what we’ve got for you. Read more

Posted in Advertising & Media, All Posts, Analytics & ROI, B2B Marketing, Branding, Customer Insight, Featured Posts, Lead generation, Marketing Automation, Tips, Trends
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To Pounce or Not to Pounce? That’s the Question When it Comes to How Best to Follow Up with Leads on Your Website

Today’s Marketing Automation technologies give us unprecedented visibility into who are visiting our websites and what they are looking at, all in real-time. Marketers and Salespeople leveraging these new demand generation technologies face an interesting new question though: To pounce… Read more

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How to build a landing page every mother would love

If your mother was like mine, she probably rewarded you for good, consistent behavior. And she might have had fits when you behaved like Jekyll and Hyde. So here’s a lesson in congruency for online marketers that most mothers would approve… Read more

Posted in Advertising & Media, All Posts, Best Practices, Lead generation, Telecommunications
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Idea #5: Lead nurturing – no longer just a “nice to have.”

This is the fifth in a series of articles examining ways to thrive, not just survive, in 2009. According to B2B marketing and sales analyst firm, Sirius Decisions, of the 70% of leads Sales “disqualify,” approximately 80% of them go… Read more

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Idea #4: Want to help Sales the most in 2009? Give them better quality, not greater quantity, of leads.

This is the fourth in a series of articles examining ways to thrive, not just survive, in 2009. The CMO of a mid-sized, U.S.-based wireless networking firm recently told me, “If I had to spend a dollar in today’s economic… Read more

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Idea #3: 2009: The year of automation.

This is the third in a series of articles examining ways to thrive, not just survive, in 2009. Marketing automation has been on the scene for years, but as pressure grows for marketers to do more with less (not to… Read more

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