<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Idea Exchange &#187; Topics</title>
	<atom:link href="http://ideaexchange.quarry.com/category/topics/feed/" rel="self" type="application/rss+xml" />
	<link>http://ideaexchange.quarry.com</link>
	<description>Sharing Ideas That Build</description>
	<lastBuildDate>Wed, 08 Sep 2010 20:08:18 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Congratulations Gabrielle on Being Named One of Canada’s Top 10 Women in Direct Marketing</title>
		<link>http://ideaexchange.quarry.com/2010/08/congratulations-gabrielle-on-being-named-one-of-canada%e2%80%99s-top-10-women-in-direct-marketing/</link>
		<comments>http://ideaexchange.quarry.com/2010/08/congratulations-gabrielle-on-being-named-one-of-canada%e2%80%99s-top-10-women-in-direct-marketing/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 13:57:13 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Direct Marketing Magazine]]></category>
		<category><![CDATA[marketers]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1660</guid>
		<description><![CDATA[At Quarry, we get to work alongside some of the best marketers in the world. Fair to say it’s one of the perks of the job. You might also say it’s how, in part, we stay passionate, motivated and ahead of the curve. And without a doubt, it’s why when Direct Marketing Magazine recently announced [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/08/congratulations-gabrielle-on-being-named-one-of-canada%e2%80%99s-top-10-women-in-direct-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big Brother Is Watching &#8212; And that&#8217;s OK with Me</title>
		<link>http://ideaexchange.quarry.com/2010/08/%e2%80%9cbig-brother%e2%80%9d-is-watching-%e2%80%93%e2%80%93-and-that%e2%80%99s-ok-with-me/</link>
		<comments>http://ideaexchange.quarry.com/2010/08/%e2%80%9cbig-brother%e2%80%9d-is-watching-%e2%80%93%e2%80%93-and-that%e2%80%99s-ok-with-me/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:39:02 +0000</pubDate>
		<dc:creator>Antonia Matthews</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1657</guid>
		<description><![CDATA[I recently watched this video in which the Wall Street Journal’s Julie Angwin speaks with CNN about online data-tracking technology and in particular, 3rd party ad networks that serve behaviorally-targeted online ads. She discusses the “shocking” amount of information that many websites collect about their users. This interview generated a lot of discussion among the [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/08/%e2%80%9cbig-brother%e2%80%9d-is-watching-%e2%80%93%e2%80%93-and-that%e2%80%99s-ok-with-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Are You Serving: Cold Spam or Warm IP?</title>
		<link>http://ideaexchange.quarry.com/2010/08/what-are-you-serving-cold-spam-or-warm-ip/</link>
		<comments>http://ideaexchange.quarry.com/2010/08/what-are-you-serving-cold-spam-or-warm-ip/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 21:11:15 +0000</pubDate>
		<dc:creator>Calle Johannesson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[IP warming]]></category>
		<category><![CDATA[marketing automation platform]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spam filters]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1654</guid>
		<description><![CDATA[Like all technologies, spamming and spam filtering have evolved and have become more sophisticated. As spammers constantly find workarounds to fool filters, ISPs (Internet Service Providers) work on developing more sophisticated methods to block spam. Using only content filters to block what is likely spam (e.g. if the subject line contains the word “Viagra”) is [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/08/what-are-you-serving-cold-spam-or-warm-ip/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s in a name? Four pitfalls to avoid when naming a brand</title>
		<link>http://ideaexchange.quarry.com/2010/08/what%e2%80%99s-in-a-name-four-pitfalls-to-avoid-when-naming-a-brand/</link>
		<comments>http://ideaexchange.quarry.com/2010/08/what%e2%80%99s-in-a-name-four-pitfalls-to-avoid-when-naming-a-brand/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 20:51:32 +0000</pubDate>
		<dc:creator>Dale Kobelsky</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[genetically modified]]></category>
		<category><![CDATA[Karen Post]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1644</guid>
		<description><![CDATA[ Genetically modified (GM) crops have been recognized by no less an authority than the late Norman Borlaug as one of the most rapid cases of technology diffusion in the history of agriculture. Despite their benefits, safety, and widespread adoption through much of the world though, GM crops continue to be criticized in&#160;Europe.
A New York Times [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/08/what%e2%80%99s-in-a-name-four-pitfalls-to-avoid-when-naming-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Organic SEO: Money for “nothing” and your clicks for “free”</title>
		<link>http://ideaexchange.quarry.com/2010/07/organic-seo-money-for-%e2%80%9cnothing%e2%80%9d-and-your-clicks-for-%e2%80%9cfree%e2%80%9d/</link>
		<comments>http://ideaexchange.quarry.com/2010/07/organic-seo-money-for-%e2%80%9cnothing%e2%80%9d-and-your-clicks-for-%e2%80%9cfree%e2%80%9d/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 20:28:03 +0000</pubDate>
		<dc:creator>Tony Mohr</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[organic SEO]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1625</guid>
		<description><![CDATA[Consider this: 93% of all B2B buying decisions today start with an online&#160;search.
And, your position in organic search engine results matters: 89.71% of all click-through traffic—those search engine results listings that are actively clicked—comes from the first 10 results with over 60% coming from just the top 3&#160;listings.

In other words, if you’re not paying attention [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/07/organic-seo-money-for-%e2%80%9cnothing%e2%80%9d-and-your-clicks-for-%e2%80%9cfree%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Befriend the Blogger: 5 Relationship-building Behaviors</title>
		<link>http://ideaexchange.quarry.com/2010/07/befriend-the-blogger-5-relationship-building-behaviors/</link>
		<comments>http://ideaexchange.quarry.com/2010/07/befriend-the-blogger-5-relationship-building-behaviors/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:01:31 +0000</pubDate>
		<dc:creator>Nick Hinsperger</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1617</guid>
		<description><![CDATA[The blogger is a strange creature. Existing in masses, clamoring in drones and all vying for our attention, they vary on the scale of relevance and are capable of attitudes that range from complete narcissism to apparent altruism. For social media cynics, bloggers may be the banes of their existence – but for PR professionals, [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/07/befriend-the-blogger-5-relationship-building-behaviors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Micro-conversion rates: Success is in the details.</title>
		<link>http://ideaexchange.quarry.com/2010/06/micro-conversion-rates-success-is-in-the-details/</link>
		<comments>http://ideaexchange.quarry.com/2010/06/micro-conversion-rates-success-is-in-the-details/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 15:52:22 +0000</pubDate>
		<dc:creator>Gary Watson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[micro-conversion rate]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1611</guid>
		<description><![CDATA[It’s one of the most powerful measures of your site’s success. In many ways and to many of your colleagues, it’s probably the only one that matters. Conversion. Are visitors to your site doing what you want?  Do they arrive at what Richard Hill recently called “that magical moment when visitors…take action in the way [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/06/micro-conversion-rates-success-is-in-the-details/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Your (Personal) Brand Deliver on its Promise?</title>
		<link>http://ideaexchange.quarry.com/2010/06/does-your-personal-brand-deliver-on-its-promise/</link>
		<comments>http://ideaexchange.quarry.com/2010/06/does-your-personal-brand-deliver-on-its-promise/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 17:42:15 +0000</pubDate>
		<dc:creator>Brad Bremer</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Indispensable]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1604</guid>
		<description><![CDATA[At Quarry, we believe a brand is a promise marketers make to their customers. What about your own personal brand, though? Does it deliver on your promise to your teammates and your&#160;organization?

The Brand Called You

In a Fast Company article entitled, “The Brand Called You,” Tom Peters once wrote that, “Regardless of age, regardless of position, [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/06/does-your-personal-brand-deliver-on-its-promise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Know What You Did Last Visit – Is it a B2B Website Horror Story?</title>
		<link>http://ideaexchange.quarry.com/2010/06/i-know-what-you-did-last-visit-%e2%80%93-is-it-a-b2b-website-horror-story/</link>
		<comments>http://ideaexchange.quarry.com/2010/06/i-know-what-you-did-last-visit-%e2%80%93-is-it-a-b2b-website-horror-story/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 18:33:14 +0000</pubDate>
		<dc:creator>Calle Johannesson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Aberdeen Group]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[web trends]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1578</guid>
		<description><![CDATA[Personalization of websites has been “the next big thing” on web trends lists for about a decade now. Major B2C sites like amazon.com are heavily personalized and provide recommendations based on visitor behaviour and have achieved major success in doing so. B2B websites are more reluctant to apply a similar model. Why is&#160;that?

According to Forrester [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/06/i-know-what-you-did-last-visit-%e2%80%93-is-it-a-b2b-website-horror-story/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Optimizing web conversion: There’s a formula for that.</title>
		<link>http://ideaexchange.quarry.com/2010/06/optimizing-web-conversion-there%e2%80%99s-a-formula-for-that/</link>
		<comments>http://ideaexchange.quarry.com/2010/06/optimizing-web-conversion-there%e2%80%99s-a-formula-for-that/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 17:22:36 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Anxiety]]></category>
		<category><![CDATA[Dr. Flint McGlaughlin]]></category>
		<category><![CDATA[Friction]]></category>
		<category><![CDATA[Incentive]]></category>
		<category><![CDATA[MarketingExperiments]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[web conversion]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1504</guid>
		<description><![CDATA[Con·ver·sion n. What Does it Mean to&#160;You?
The extra point or points scored after a touchdown. Exchanging one type of money or security for another. The adoption of new religious beliefs. “Conversion” can mean different things to different people based on their perspective. As a marketer in today’s digital world, what does conversion mean to you? [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/06/optimizing-web-conversion-there%e2%80%99s-a-formula-for-that/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
