Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain

IDEA EXCHANGE

Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain®. At Quarry, we believe a strong brand is just the beginning — which is why we focus on converting branding to buying.

Is Your Tech Helping or Hurting Your Customer’s Buying Experience?

In a complex purchase decision process for highly engineered products or services, your prospect’s journey from awareness to purchase may not occur with uniform speed. We often assume that this path is a straight line, and we invest our resources uniformly… Read more

Posted in All Posts, Buyer Experience, Customer Insight, Eye Tracking, Telecommunications, Usability Testing
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A Long Look at Eye Tracking

Despite a long and successful history, the design team at Sensis decided their Yellow Pages directory was ready not just for a new look, but for hundreds of them. They used hardware designed to track a viewer’s eye movements to… Read more

Posted in All Posts, Best Practices, Eye Tracking, Usability Testing
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Interview: Current Research Methods for Measuring Experience

From a marketing discipline standpoint, we ask: Did they see it or not? Did they process it or not? There’s another question: How meaningful was that, how involving, how deeply moving was that particular idea or experience? Do the quantitative sciences bring anything to this? What are the natural ranges of the way brains work? Do people process information the same way, or are there really quite significant differences from individual to individual in the way they respond? Read more

Posted in All Posts, Buyer Experience, Customer Insight, Eye Tracking, Interviews
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