This class of list loss is important because while some people simply become unengaged, they can be a canary in the mineshaft warning you about how the rest of your list feels about your communications. Tread lightly, because these individuals were upset enough to take action and you need their help to figure out why so you can win them back, or at least not lose more list members. Read more
In a world transitioning to an opt-in email model, having a valid email address – and permission to use it – is more important than ever. While Sales and Marketing is out there gathering new leads, let’s discuss how your operations team can better shepherd the existing email flock and reengage the contacts that wandered off. Read more
Recently we released our new collection of 20 Must-See Charts for Modern Marketers. Created with our marketing automation partner, Eloqua, the charts distill data from 10 billion+ transactions processed by Eloqua every day for their 1,200+ customers to land on actionable insights you can use to power smarter marketing decisions in the year ahead. Read more
This Idea Exchange article features guest writer Sweeney Williams, Deliverability & Privacy Specialist at Eloqua (the category-defining marketing automation leader and Quarry technology partner). As a resident guru of email deliverability, Sweeney is responsible for managing Eloqua’s network sending reputation,… Read more
Email deliverability can be a baffling thing. When you’ve invested time and money into an email marketing campaign, you expect your message to get to the inbox. The fact of the matter, though, is that ISPs (internet service providers) control… Read more
This is the second in a series of articles examining ways to thrive, not just survive, in 2009.
With marketing budgets under tight scrutiny, the results from numerous recent surveys showing marketers’ intentions to embrace low-cost and high-yield online tactics in 2009 is of little surprise. Read more
Advancements in technology designed for marketers are making it possible to monitor the behaviour of people at the individual level across communication channels. There are two major ramifications of these technological developments. First, it is possible to gain insight into… Read more