It might be the Holy Grail of marketing analytics, but don’t feel bad if you haven’t heard of convergence analytics before. A relatively new term in marketing analytics, it describes a new class of tool that takes the endlessly accumulating volumes of customer data and turns it into the insight needed to build more engaging customer experiences. Read more
There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our marketing automation partner, Eloqua, that’s exactly what we’ve got for you. Read more
Of all the Mad Men-style vices I could indulge in while doing this job, the only one I embrace is the love of a good martini.
After a day of whiplash-inducing deadlines, there really is nothing like going home, pulling out the shaker, mixing one up, and sipping it as I slouch in my comfy leather armchair, feeling the tension melt away. Read more
How will the transition to a younger demographic re-shape the buying conversation for your business? Who are Generations X and Y, and what do they care about? These are questions ag marketers will be asking themselves in the years ahead as Baby Boomers exit the business and two distinct, new generations of farmers begin to make their presence felt. Read more
Is your customer a collaborator or a competitor? This isn’t a rhetorical question. The fact is that a new wave of companies has taken the old adage “the customer is always right” to heart. And they could be poised to take your customers’ best ideas to market if you don’t do it first. Read more
It hit me how all the tools we have at our disposal — tools that measure demographics, psychographics, attitudes, exposures, recall, click-throughs, conversions, ARPU, BDI, MDI and whatnot — let us create a neat little theoretical microcosm, a tidy fishbowl of human experience. Read more