Convergence Analytics: Why Now’s The Time
It might be the Holy Grail of marketing analytics, but don’t feel bad if you haven’t heard of convergence analytics before. A relatively new term in marketing analytics, it describes a new class of tool that takes the endlessly accumulating volumes of customer data and turns it into the insight needed to build more engaging customer experiences. Read more
More Data? How About More Insight? [20 New Charts for Modern Marketers]
There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our marketing automation partner, Eloqua, that’s exactly what we’ve got for you. Read more
Social Media for the Risk Averse [Video]
In this video, Antonia Matthews, our Online & Offline Media Strategist, discusses how companies who may be hesitant to engage in social media can use these channels to gain customer insights and to start sharing content. Read more
My Favourite Gin Now Costs 40% More. I’m Shaken, Not Stirred.
Of all the Mad Men-style vices I could indulge in while doing this job, the only one I embrace is the love of a good martini.
After a day of whiplash-inducing deadlines, there really is nothing like going home, pulling out the shaker, mixing one up, and sipping it as I slouch in my comfy leather armchair, feeling the tension melt away. Read more
Tagged brand, BrandErgonomics, consumer, gin, Hendricks, luxury brand, Mad Men, martini, perception, Pernod Ricard, Plymouth gin
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Why Mobile + Social Media Matter for B2B Marketers
By 2013, more people will be using mobile phones than personal computers to get online. For B2B marketers, this information has some important implications. Consider that a high percentage of the “first view” of your content will be consumed on a mobile device. If you are marketing by email to purchase decision makers, the proportion of people who will open your email communications on a mobile device could be as high as 50%. Not only are they consuming content, but they are also actively sharing content with their peers over multiple social media channels as implied by the double-digit growth seen for Twitter and LinkedIn. Read more
Tagged apps, B2B, B2B marketers, BlackBerry, content, design, email, iphone, m-commerce, mobile, mobile audience, mobile marketing, responsive web design, ROI, RWD, SEO, smartphones, tablets
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The Changing of the Guard on the Farm: Marketing to Generations X and Y
How will the transition to a younger demographic re-shape the buying conversation for your business? Who are Generations X and Y, and what do they care about? These are questions ag marketers will be asking themselves in the years ahead as Baby Boomers exit the business and two distinct, new generations of farmers begin to make their presence felt. Read more
The Customer is King. And Designer, Financier, and Marketer…
Is your customer a collaborator or a competitor? This isn’t a rhetorical question. The fact is that a new wave of companies has taken the old adage “the customer is always right” to heart. And they could be poised to take your customers’ best ideas to market if you don’t do it first. Read more
Tagged crowdsourcing, customer, customer engagement, design, Ikea, kickstarter.com, marketers, products, Quarry, Quirky.com
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Who’s In The Fishbowl Now?
It hit me how all the tools we have at our disposal — tools that measure demographics, psychographics, attitudes, exposures, recall, click-throughs, conversions, ARPU, BDI, MDI and whatnot — let us create a neat little theoretical microcosm, a tidy fishbowl of human experience. Read more
Tagged ARPU, BDI, BlackBerry, conversions, customers, demographics, MDI, Mennonite, psychographics, Quarry, St. Jacobs
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