How Many Fields Should You Have in A Form? [A New Must-See Chart]
Recently we released our new collection of 20 Must-See Charts for Modern Marketers. Created with our marketing automation partner, Eloqua, the charts distill data from 10 billion+ transactions processed by Eloqua every day for their 1,200+ customers to land on actionable insights you can use to power smarter marketing decisions in the year ahead. Read more
Designing for Social Media [Video]
Senior graphic designer Daniella Zitella discusses how designing for social media is just as important to consider as when you’re designing for print. Read more
Tagged brand guidelines, Branding, design, Social Media, video, web
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The Web Is Dead! Long Live Mobile (and TV)
Tablets and smartphones are rapidly evolving as the primary tool for us to consume messaging, social and edutainment media. This has caught even Internet vanguards such as Google and Facebook off guard as they struggle to monetize the precipitous swing to mobile. The connected Mobile device is rapidly replacing our more traditional ways of getting Web content. Read more
My Favourite Gin Now Costs 40% More. I’m Shaken, Not Stirred.
Of all the Mad Men-style vices I could indulge in while doing this job, the only one I embrace is the love of a good martini.
After a day of whiplash-inducing deadlines, there really is nothing like going home, pulling out the shaker, mixing one up, and sipping it as I slouch in my comfy leather armchair, feeling the tension melt away. Read more
Tagged brand, BrandErgonomics, consumer, gin, Hendricks, luxury brand, Mad Men, martini, perception, Pernod Ricard, Plymouth gin
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You’re Not Smart Enough to Fly
It’s regular fun, of course, to mock the customer experiences dished out by big dumb airlines. But there is a more serious point here, with wider applicability for anyone fascinated by the details of their craft. Read more
Tagged airlines, brand, brands, customer, customer experience, FAA
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Who’s In The Fishbowl Now?
It hit me how all the tools we have at our disposal — tools that measure demographics, psychographics, attitudes, exposures, recall, click-throughs, conversions, ARPU, BDI, MDI and whatnot — let us create a neat little theoretical microcosm, a tidy fishbowl of human experience. Read more
Tagged ARPU, BDI, BlackBerry, conversions, customers, demographics, MDI, Mennonite, psychographics, Quarry, St. Jacobs
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Understanding Products as Language
What product defines your business? Great products are increasingly distinguished by their ability to provide an extraordinary customer experience. Whether it’s a John Deere 8 Series tractor that delivers power to the land, or a fungicide that enables higher yields, the experience a product provides is a powerful communications tool for your brand. Read more
Brand Building with Burt’s Bees
Paula Alexander was the guest speaker at our April Marketing Mondays™ event, sponsored by Quarry and The Research Triangle Foundation. As Director of Global Insights for Burt’s Bees, the well-known maker of earth-friendly natural personal care products, Alexander began her presentation by providing a solid foundation on the topic of branding, including: Read more
Tagged brand, Branding, Burt's Bees, customer, Dove, Guinness, Marketing Mondays, Paula Alexander, relationships, Research Triangle Foundation, sustainability
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