You’re likely familiar with the saying “get a leg up on your competition.” Did you know it refers to a jockey getting a boost from someone when mounting a large horse? Have you thought about how it applies to marketing? Read more
What product defines your business? Great products are increasingly distinguished by their ability to provide an extraordinary customer experience. Whether it’s a John Deere 8 Series tractor that delivers power to the land, or a fungicide that enables higher yields, the experience a product provides is a powerful communications tool for your brand. Read more
Paula Alexander was the guest speaker at our April Marketing Mondays™ event, sponsored by Quarry and The Research Triangle Foundation. As Director of Global Insights for Burt’s Bees, the well-known maker of earth-friendly natural personal care products, Alexander began her presentation by providing a solid foundation on the topic of branding, including: Read more
Beyond just a way to think about inspirational leadership (of people), Sinek’s model is a meaningful and powerful way to think about how to build brand leadership. Read more
Genetically modified (GM) crops have been recognized by no less an authority than the late Norman Borlaug as one of the most rapid cases of technology diffusion in the history of agriculture. Despite their benefits, safety, and widespread adoption through… Read more
At Quarry, we believe a brand is a promise marketers make to their customers. What about your own personal brand, though? Does it deliver on your promise to your teammates and your organization?
Around our shop, Seth Godin’s daily blog is just like caffeine – a daily staple. I got an extra jolt when I read Seth’s recent post “Sort of Private”.
At times, when working year after year on the same types of issues or challenges, we’re tempted to revert back to what was done in the past. It worked before, so why wouldn’t it work again? Actually, there’s a lot… Read more
“Branding,” at its highest level of practice, is an art. Certainly, it draws upon a teachable understanding of the processes of meaning – how meaning is created and reinforced in the imagination, how meaning is negotiated in social groups and… Read more