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	<title>Idea Exchange &#187; Branding</title>
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	<link>http://ideaexchange.quarry.com</link>
	<description>Sharing Ideas That Build</description>
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		<title>What’s in a name? Four pitfalls to avoid when naming a brand</title>
		<link>http://ideaexchange.quarry.com/2010/08/what%e2%80%99s-in-a-name-four-pitfalls-to-avoid-when-naming-a-brand/</link>
		<comments>http://ideaexchange.quarry.com/2010/08/what%e2%80%99s-in-a-name-four-pitfalls-to-avoid-when-naming-a-brand/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 20:51:32 +0000</pubDate>
		<dc:creator>Dale Kobelsky</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[genetically modified]]></category>
		<category><![CDATA[Karen Post]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1644</guid>
		<description><![CDATA[ Genetically modified (GM) crops have been recognized by no less an authority than the late Norman Borlaug as one of the most rapid cases of technology diffusion in the history of agriculture. Despite their benefits, safety, and widespread adoption through much of the world though, GM crops continue to be criticized in&#160;Europe.
A New York Times [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/08/what%e2%80%99s-in-a-name-four-pitfalls-to-avoid-when-naming-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Your (Personal) Brand Deliver on its Promise?</title>
		<link>http://ideaexchange.quarry.com/2010/06/does-your-personal-brand-deliver-on-its-promise/</link>
		<comments>http://ideaexchange.quarry.com/2010/06/does-your-personal-brand-deliver-on-its-promise/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 17:42:15 +0000</pubDate>
		<dc:creator>Brad Bremer</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Indispensable]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1604</guid>
		<description><![CDATA[At Quarry, we believe a brand is a promise marketers make to their customers. What about your own personal brand, though? Does it deliver on your promise to your teammates and your&#160;organization?

The Brand Called You

In a Fast Company article entitled, “The Brand Called You,” Tom Peters once wrote that, “Regardless of age, regardless of position, [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/06/does-your-personal-brand-deliver-on-its-promise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Affinity Through Exclusion</title>
		<link>http://ideaexchange.quarry.com/2010/05/brand-affinity-through-exclusion/</link>
		<comments>http://ideaexchange.quarry.com/2010/05/brand-affinity-through-exclusion/#comments</comments>
		<pubDate>Fri, 21 May 2010 18:05:53 +0000</pubDate>
		<dc:creator>Glen Drummond</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Absolut]]></category>
		<category><![CDATA[brand affinity]]></category>
		<category><![CDATA[URL]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1565</guid>
		<description><![CDATA[Around our shop, Seth Godin’s daily blog is just like caffeine – a daily staple. I got an extra jolt when I read Seth’s recent post “Sort of&#160;Private”.
The post references Trick.ly, a URL shortener “with a twist.” As Seth says, you can share a URL, but hide it behind a question that only insiders can easily [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/05/brand-affinity-through-exclusion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 ways to make a big challenge small</title>
		<link>http://ideaexchange.quarry.com/2010/03/5-ways-to-make-a-big-challenge-small/</link>
		<comments>http://ideaexchange.quarry.com/2010/03/5-ways-to-make-a-big-challenge-small/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 15:42:44 +0000</pubDate>
		<dc:creator>Dale Kobelsky</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[moderator]]></category>
		<category><![CDATA[new ideas]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1463</guid>
		<description><![CDATA[At times, when working year after year on the same types of issues or challenges, we’re tempted to revert back to what was done in the past.  It worked before, so why wouldn’t it work again?  Actually, there’s a lot to be said for consistency – when it makes sense. But doing the same thing [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/03/5-ways-to-make-a-big-challenge-small/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is it Time for a Science of “BrandErgonomics®?”</title>
		<link>http://ideaexchange.quarry.com/2010/01/is-it-time-for-a-science-of-%e2%80%9cbrand-ergonomics%c2%ae%e2%80%9d/</link>
		<comments>http://ideaexchange.quarry.com/2010/01/is-it-time-for-a-science-of-%e2%80%9cbrand-ergonomics%c2%ae%e2%80%9d/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 15:30:12 +0000</pubDate>
		<dc:creator>Glen Drummond</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[companion discipline]]></category>
		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1318</guid>
		<description><![CDATA[“Branding,” at its highest level of practice, is an art. Certainly, it draws upon a teachable understanding of the processes of meaning – how meaning is created and reinforced in the imagination, how meaning is negotiated in social groups and how meaning can be transferred from elements of the culture to the signs, products and [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/01/is-it-time-for-a-science-of-%e2%80%9cbrand-ergonomics%c2%ae%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Get your vanity Facebook username…while the getting’s good</title>
		<link>http://ideaexchange.quarry.com/2009/06/get-your-vanity-facebook-username%e2%80%a6while-the-getting%e2%80%99s-good/</link>
		<comments>http://ideaexchange.quarry.com/2009/06/get-your-vanity-facebook-username%e2%80%a6while-the-getting%e2%80%99s-good/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 17:42:01 +0000</pubDate>
		<dc:creator>Kerry Anne Rothe</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[vanity facebook username]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=981</guid>
		<description><![CDATA[Got a Facebook page? Now, starting at 12:01 a.m. EDT on Saturday, June 13, you can also get your own Facebook username. It&#8217;s first-come, first-serve, so get on Facebook in the early Saturday hours and choose your username&#8230; before someone else&#160;does.
So why should you&#160;care?
Sure, it might be cool to register your personal Facebook page as [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/06/get-your-vanity-facebook-username%e2%80%a6while-the-getting%e2%80%99s-good/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Agriculture’s Digital Shift Re-Visited: What Do Producers Think?</title>
		<link>http://ideaexchange.quarry.com/2009/05/agriculture%e2%80%99s-digital-shift-re-visited-what-do-producers-think/</link>
		<comments>http://ideaexchange.quarry.com/2009/05/agriculture%e2%80%99s-digital-shift-re-visited-what-do-producers-think/#comments</comments>
		<pubDate>Thu, 21 May 2009 20:16:42 +0000</pubDate>
		<dc:creator>Brad Bremer</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Agrimarketing]]></category>
		<category><![CDATA[Rural Roots]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=841</guid>
		<description><![CDATA[In a recent posting, we discussed the coming digital revolution in agriculture. Our view is that, as this occurs, a challenge for marketers will be to close the gap between brand strategy and the customer experience — between what tools like Web sites and the Internet can do to enhance the customer experience and how they&#8217;re [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/05/agriculture%e2%80%99s-digital-shift-re-visited-what-do-producers-think/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Six reasons for your organization to focus on mobile brand experience now</title>
		<link>http://ideaexchange.quarry.com/2009/05/six-reasons-for-your-organization-to-focus-on-mobile-brand-experience-now/</link>
		<comments>http://ideaexchange.quarry.com/2009/05/six-reasons-for-your-organization-to-focus-on-mobile-brand-experience-now/#comments</comments>
		<pubDate>Thu, 14 May 2009 14:10:31 +0000</pubDate>
		<dc:creator>Norm Clare</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Peter Drucker]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=836</guid>
		<description><![CDATA[Ask yourself the following questions about your business and your brands. If you answer YES to any of them, we should&#160;talk.

Do people use your brand(s) to help them be mobile? Your brands may be inherently &#8220;out of home/office&#8221; in their consumption and&#160;use. 
Do people use your brand(s) while on the go? Contexts that favor the [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/05/six-reasons-for-your-organization-to-focus-on-mobile-brand-experience-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Would you pay $112.00 for a Yo-Yo?</title>
		<link>http://ideaexchange.quarry.com/2009/04/would-you-pay-11200-for-a-yo-yo/</link>
		<comments>http://ideaexchange.quarry.com/2009/04/would-you-pay-11200-for-a-yo-yo/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 14:29:31 +0000</pubDate>
		<dc:creator>Bob Wilbur</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[unique brand proposition]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=719</guid>
		<description><![CDATA[What if you knew it could &#8220;sleep&#8221; for 12&#160;minutes?
I still wouldn&#8217;t pay for it. But then again I&#8217;m not a Yo-Yo enthusiast. For die-hard Yo-Yo fans, this one is likely a must have item. And one they will talk&#160;about.
In his presentation, Sliced Bread, Seth Godin discusses this Yo-Yo and other examples of remarkable brands that [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/04/would-you-pay-11200-for-a-yo-yo/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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