Posts under ‘Branding’

 Genetically modified (GM) crops have been recognized by no less an authority than the late Norman Borlaug as one of the most rapid cases of technology diffusion in the history of agriculture. Despite their benefits, safety, and widespread adoption through much of the world though, GM crops continue to be criticized in Europe.
A New York Times […]

At Quarry, we believe a brand is a promise marketers make to their customers. What about your own personal brand, though? Does it deliver on your promise to your teammates and your organization?

Around our shop, Seth Godin’s daily blog is just like caffeine – a daily staple. I got an extra jolt when I read Seth’s recent post “Sort of Private”.

At times, when working year after year on the same types of issues or challenges, we’re tempted to revert back to what was done in the past.  It worked before, so why wouldn’t it work again?  Actually, there’s a lot to be said for consistency – when it makes sense. But doing the same thing […]

“Branding,” at its highest level of practice, is an art. Certainly, it draws upon a teachable understanding of the processes of meaning – how meaning is created and reinforced in the imagination, how meaning is negotiated in social groups and how meaning can be transferred from elements of the culture to the signs, products and […]

Got a Facebook page? Now, starting at 12:01 a.m. EDT on Saturday, June 13, you can also get your own Facebook username. It’s first-come, first-serve, so get on Facebook in the early Saturday hours and choose your username… before someone else does.
So why should you care?
Sure, it might be cool to register your personal Facebook page as […]

In a recent posting, we discussed the coming digital revolution in agriculture. Our view is that, as this occurs, a challenge for marketers will be to close the gap between brand strategy and the customer experience — between what tools like Web sites and the Internet can do to enhance the customer experience and how they’re […]

Ask yourself the following questions about your business and your brands. If you answer YES to any of them, we should talk.

Do people use your brand(s) to help them be mobile? Your brands may be inherently “out of home/office” in their consumption and use.
Do people use your brand(s) while on the go? Contexts that favor the […]

What if you knew it could “sleep” for 12 minutes?
I still wouldn’t pay for it. But then again I’m not a Yo-Yo enthusiast. For die-hard Yo-Yo fans, this one is likely a must have item. And one they will talk about.
In his presentation, Sliced Bread, Seth Godin discusses this Yo-Yo and other examples of remarkable brands that […]