There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our marketing automation partner, Eloqua, that’s exactly what we’ve got for you. Read more
Of all the Mad Men-style vices I could indulge in while doing this job, the only one I embrace is the love of a good martini.
After a day of whiplash-inducing deadlines, there really is nothing like going home, pulling out the shaker, mixing one up, and sipping it as I slouch in my comfy leather armchair, feeling the tension melt away. Read more
Organizations often think of “brand” as something that is sent to customers. An outgoing message that invites people to identify with the organization’s goods and services. In part, brand is about these things. But only in small part. Read more
Nothing is more awkward than the straight-laced CEO who tries too hard with a joke that falls flat. Do you want to be that guy? The one that even the lowliest intern feels a little bit sorry for? Of course not. If your brand isn’t funny, you probably know that. In your brand ladder, your brand personality may contain adjectives like “sincere,” “trustworthy,” “professional” – not a punch line in the bunch. And that is no cause for concern. Read more
It’s regular fun, of course, to mock the customer experiences dished out by big dumb airlines. But there is a more serious point here, with wider applicability for anyone fascinated by the details of their craft. Read more
Is your customer a collaborator or a competitor? This isn’t a rhetorical question. The fact is that a new wave of companies has taken the old adage “the customer is always right” to heart. And they could be poised to take your customers’ best ideas to market if you don’t do it first. Read more
If you took all the ads in your category — including your own — stripped out all the branding and ID marks, and mixed them up, could you tell the difference between the products? As we’ve discovered over and over at Quarry, emotions still influence a purchase decision, even in a complex buying scenario. Read more