<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Idea Exchange &#187; B2B Marketing</title>
	<atom:link href="http://ideaexchange.quarry.com/category/topics/b2b-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://ideaexchange.quarry.com</link>
	<description>Sharing Ideas That Build</description>
	<lastBuildDate>Wed, 08 Sep 2010 20:08:18 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>I Know What You Did Last Visit – Is it a B2B Website Horror Story?</title>
		<link>http://ideaexchange.quarry.com/2010/06/i-know-what-you-did-last-visit-%e2%80%93-is-it-a-b2b-website-horror-story/</link>
		<comments>http://ideaexchange.quarry.com/2010/06/i-know-what-you-did-last-visit-%e2%80%93-is-it-a-b2b-website-horror-story/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 18:33:14 +0000</pubDate>
		<dc:creator>Calle Johannesson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Aberdeen Group]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[web trends]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1578</guid>
		<description><![CDATA[Personalization of websites has been “the next big thing” on web trends lists for about a decade now. Major B2C sites like amazon.com are heavily personalized and provide recommendations based on visitor behaviour and have achieved major success in doing so. B2B websites are more reluctant to apply a similar model. Why is&#160;that?

According to Forrester [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/06/i-know-what-you-did-last-visit-%e2%80%93-is-it-a-b2b-website-horror-story/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 ways to make a big challenge small</title>
		<link>http://ideaexchange.quarry.com/2010/03/5-ways-to-make-a-big-challenge-small/</link>
		<comments>http://ideaexchange.quarry.com/2010/03/5-ways-to-make-a-big-challenge-small/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 15:42:44 +0000</pubDate>
		<dc:creator>Dale Kobelsky</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[moderator]]></category>
		<category><![CDATA[new ideas]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1463</guid>
		<description><![CDATA[At times, when working year after year on the same types of issues or challenges, we’re tempted to revert back to what was done in the past.  It worked before, so why wouldn’t it work again?  Actually, there’s a lot to be said for consistency – when it makes sense. But doing the same thing [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/03/5-ways-to-make-a-big-challenge-small/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t Get Beat Before You Start</title>
		<link>http://ideaexchange.quarry.com/2010/01/don%e2%80%99t-get-beat-before-you-start/</link>
		<comments>http://ideaexchange.quarry.com/2010/01/don%e2%80%99t-get-beat-before-you-start/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 22:48:06 +0000</pubDate>
		<dc:creator>Dale Kobelsky</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1323</guid>
		<description><![CDATA[A wise man once said, “Sometimes it’s not about being better, it’s about sucking less.”  In the world of marketing, often it is not the smartest one who wins - it’s the one who screws up the least.  Here are five mistakes to avoid so you don’t get beat before you&#160;start.

1) Don’t assume your customers buy [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/01/don%e2%80%99t-get-beat-before-you-start/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Piloting helps you address uncertainty and mitigate risk</title>
		<link>http://ideaexchange.quarry.com/2009/03/piloting-helps-you-address-uncertainty-and-mitigate-risk/</link>
		<comments>http://ideaexchange.quarry.com/2009/03/piloting-helps-you-address-uncertainty-and-mitigate-risk/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 16:14:48 +0000</pubDate>
		<dc:creator>Tony Mohr</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[70/20/10]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Piloting]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=568</guid>
		<description><![CDATA[You must try new tactics to move forward. The safe, proven approaches you&#8217;ve used in the past are not going to be enough to move the needle to the extent your business requires. But innovation brings significant risks that you need to&#160;manage. 
Piloting — trialing an initiative on a small scale before rolling it out in full — [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/03/piloting-helps-you-address-uncertainty-and-mitigate-risk/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Designing your way out of a &#8220;Red Ocean&#8221;</title>
		<link>http://ideaexchange.quarry.com/2009/02/designing-your-way-out-of-a-red-ocean/</link>
		<comments>http://ideaexchange.quarry.com/2009/02/designing-your-way-out-of-a-red-ocean/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 19:01:45 +0000</pubDate>
		<dc:creator>Glen Drummond</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Analytics & ROI]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<category><![CDATA[AMA]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Brand Experience Design]]></category>
		<category><![CDATA[Brunner & Emery]]></category>
		<category><![CDATA[effective design]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[projective research]]></category>
		<category><![CDATA[touch points]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=520</guid>
		<description><![CDATA[The last few years have seen significant advances in the general business competency around user experience design and usability. Prodded by industry analysts such as Forrester, and enabled with a growing suite of compelling assessment tools applied both in the laboratory and on the server, executives have begun to understand the strategic business importance of getting customer experience right.]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/02/designing-your-way-out-of-a-red-ocean/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The “Media 2.0” issue</title>
		<link>http://ideaexchange.quarry.com/2008/12/the-%e2%80%9cmedia-20%e2%80%9d-issue/</link>
		<comments>http://ideaexchange.quarry.com/2008/12/the-%e2%80%9cmedia-20%e2%80%9d-issue/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 20:21:51 +0000</pubDate>
		<dc:creator>Glen Drummond</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[media plan]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=91</guid>
		<description><![CDATA[In the face of present economic uncertainty, we can predict that some media plans will be slashed to cut cost, some will be scaled up to grab share of voice, and some will be refurbished to cut waste and improve efficiency. Each may be the right choice in your business, but readers most interested in [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/12/the-%e2%80%9cmedia-20%e2%80%9d-issue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Q&amp;A on Personas</title>
		<link>http://ideaexchange.quarry.com/2008/07/practical-wisdom-qa-with-richard-hill-practice-lead-sales-effectiveness/</link>
		<comments>http://ideaexchange.quarry.com/2008/07/practical-wisdom-qa-with-richard-hill-practice-lead-sales-effectiveness/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 19:44:43 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[buyer personas]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[sales personas]]></category>
		<category><![CDATA[speed-to-relationship]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=49</guid>
		<description><![CDATA[If personas have traditionally been the domain of software developers, why are they becoming so well liked and used by sales teams? What are some of the ways in which organizations are benefiting from personas? How do “buyer personas” need to be different than “design personas”? If buyer personas deal with the goals of buyers and influencers who might be relevant in a sales interaction, then to build them do we need original research on a topic that’s been broadly researched already, or can one set of personas be equally useful for numerous organizations?]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/07/practical-wisdom-qa-with-richard-hill-practice-lead-sales-effectiveness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Social Media?</title>
		<link>http://ideaexchange.quarry.com/2008/05/social-media/</link>
		<comments>http://ideaexchange.quarry.com/2008/05/social-media/#comments</comments>
		<pubDate>Fri, 23 May 2008 19:37:04 +0000</pubDate>
		<dc:creator>Dan Skeen</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Digg.com]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=43</guid>
		<description><![CDATA[Definitions vary, but most would agree that social media is any Web-based platform that allows visitors to influence the content. This includes blogs and forums where visitors can leave comments, sites that are driven by user-generated content such as Digg.com and YouTube, and social networking sites such as Facebook and&#160;LinkedIn.
In general, the communication on these [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/05/social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media SMB Stats</title>
		<link>http://ideaexchange.quarry.com/2008/05/trendwatch-on-social-media-connecting-with-smb-leaders/</link>
		<comments>http://ideaexchange.quarry.com/2008/05/trendwatch-on-social-media-connecting-with-smb-leaders/#comments</comments>
		<pubDate>Fri, 23 May 2008 19:35:36 +0000</pubDate>
		<dc:creator>Dan Skeen</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[SMB media]]></category>
		<category><![CDATA[wikis]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=39</guid>
		<description><![CDATA[In May 2007 Quarry fielded a study on media habits with 500 small business leaders. This group expressed an orientation to digital media that should give pause to any marketer trying to reach the SMB market using the same media mix they used last year.]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/05/trendwatch-on-social-media-connecting-with-smb-leaders/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media: Nine “don&#8217;ts” to avoid becoming road kill on the Web 2.0 highway</title>
		<link>http://ideaexchange.quarry.com/2008/05/social-media-tips-nine-%e2%80%9cdonts%e2%80%9d-to-avoid-becoming-road-kill-on-the-web-20-highway/</link>
		<comments>http://ideaexchange.quarry.com/2008/05/social-media-tips-nine-%e2%80%9cdonts%e2%80%9d-to-avoid-becoming-road-kill-on-the-web-20-highway/#comments</comments>
		<pubDate>Fri, 23 May 2008 19:32:42 +0000</pubDate>
		<dc:creator>Dan Skeen</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[paid links]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=35</guid>
		<description><![CDATA[
Don’t put anything out there unless you have the resources to sustain&#160;it.
If you are going to blog, don’t be a control freak. Be prepared to take&#160;criticism.
Don’t limit your voice to your own Web sites. Join in the conversation, wherever it&#160;occurs.
Don’t try to publish the final word on a topic. Consider your material the launching point [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2008/05/social-media-tips-nine-%e2%80%9cdonts%e2%80%9d-to-avoid-becoming-road-kill-on-the-web-20-highway/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
