Modern Marketing: Where Scientist and Artist Become One
The growing prominence (and accessibility) of marketing analytics tools have put the spotlight, rightfully, on the customer. These tools tell us how customers behave on our websites, in social media, in stores and in response to direct marketing. Plus they give us an inkling of their motivations. Read more
Convergence Analytics: Why Now’s The Time
It might be the Holy Grail of marketing analytics, but don’t feel bad if you haven’t heard of convergence analytics before. A relatively new term in marketing analytics, it describes a new class of tool that takes the endlessly accumulating volumes of customer data and turns it into the insight needed to build more engaging customer experiences. Read more
3 Reasons Why Automated Emails Convert 200% More [A New Must-See Chart]
Automated emails are more timely. Timing is everything. Sending an email to someone when they are interested in a certain topic will result in more engagement with your email. Like when someone fills out a form to register for an event, automatically emailing them a confirmation with event details and a calendar file. Or when a new lead enters your database, and you drop them into a Welcome Program that automatically sends out a series of emails introducing them further to your company. Timing = relevance. Read more
Taking A Gravity-Free View of the Marketing and Sales Funnel
As a visual metaphor, the sales funnel takes a complex and abstract customer experience scenario and reduces it to its essence. From their first contact with our brand, prospects are drawn down through the sales funnel, some becoming leads and fewer still emerging from the narrow end, as customers. The funnel implies a desired flow and objective end point in the customer experience. Read more
Leave No Email Behind: How to Resurrect Bounces and Unsubscribes [Part 1]
In a world transitioning to an opt-in email model, having a valid email address – and permission to use it – is more important than ever. While Sales and Marketing is out there gathering new leads, let’s discuss how your operations team can better shepherd the existing email flock and reengage the contacts that wandered off. Read more
How Many Fields Should You Have in A Form? [A New Must-See Chart]
Recently we released our new collection of 20 Must-See Charts for Modern Marketers. Created with our marketing automation partner, Eloqua, the charts distill data from 10 billion+ transactions processed by Eloqua every day for their 1,200+ customers to land on actionable insights you can use to power smarter marketing decisions in the year ahead. Read more
More Data? How About More Insight? [20 New Charts for Modern Marketers]
There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our marketing automation partner, Eloqua, that’s exactly what we’ve got for you. Read more
Net Promoter Score – A B2B Inbound Marketing Lead Generation Hidden Gem?
Many B2B marketers may not be aware that they have an inbound marketing and lead generation diamond just waiting to shine. And the tool to polish this little gem could be Net Promoter Score. Read more
Tagged B2B, B2B Marketing, CRM, Net Promoter Score, NPS, ROI, Social Media, strategy
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Integrating Social Media into Email [Video]
In this video, Lisa Stapleton, our Marketing Automation Strategist, discusses a few ways to integrate your social media efforts into an email and marketing automation program. Read more