The growing prominence (and accessibility) of marketing analytics tools have put the spotlight, rightfully, on the customer. These tools tell us how customers behave on our websites, in social media, in stores and in response to direct marketing. Plus they give us an inkling of their motivations. Read more
There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our marketing automation partner, Eloqua, that’s exactly what we’ve got for you. Read more
QR codes (aka 2D Barcodes) aren’t new, and yet they remain shrouded in uncertainty. Most marketers understand the theory behind QR code technology, but many are unsure of how exactly it works, or when to use it – and why. This uncertainty raises questions around whether or not a QR campaign is really worth its risk. Read more
Of all the Mad Men-style vices I could indulge in while doing this job, the only one I embrace is the love of a good martini.
After a day of whiplash-inducing deadlines, there really is nothing like going home, pulling out the shaker, mixing one up, and sipping it as I slouch in my comfy leather armchair, feeling the tension melt away. Read more
Without a doubt, pay-per-click (PPC) search advertising – or search engine marketing (SEM) – is complex. We struggle regularly to explain the mechanics of SEM and the auction system to clients and peers, without overwhelming them with information and new terminology. It’s not the easiest thing to do. Read more