Modern Marketing: Where Scientist and Artist Become One
The growing prominence (and accessibility) of marketing analytics tools have put the spotlight, rightfully, on the customer. These tools tell us how customers behave on our websites, in social media, in stores and in response to direct marketing. Plus they give us an inkling of their motivations. Read more
More Data? How About More Insight? [20 New Charts for Modern Marketers]
There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our marketing automation partner, Eloqua, that’s exactly what we’ve got for you. Read more
The Web Is Dead! Long Live Mobile (and TV)
Tablets and smartphones are rapidly evolving as the primary tool for us to consume messaging, social and edutainment media. This has caught even Internet vanguards such as Google and Facebook off guard as they struggle to monetize the precipitous swing to mobile. The connected Mobile device is rapidly replacing our more traditional ways of getting Web content. Read more
Web Cookies: Wholesome or Privacy Hazard?
What’s your opinion on cookies and how they might be regulated? Does your opinion change, depending on whether you’re viewing them as marketer or a regular web user? Join the conversation. Read more
Tagged cookies, first-party cookies, Google, Google Analytics, internet marketers, online privacy, privacy, privacy policies, security cookies, technology, third-party cookies, tracking, user tracking, web designers, web privacy
6 Comments
My Favourite Gin Now Costs 40% More. I’m Shaken, Not Stirred.
Of all the Mad Men-style vices I could indulge in while doing this job, the only one I embrace is the love of a good martini.
After a day of whiplash-inducing deadlines, there really is nothing like going home, pulling out the shaker, mixing one up, and sipping it as I slouch in my comfy leather armchair, feeling the tension melt away. Read more
Tagged brand, BrandErgonomics, consumer, gin, Hendricks, luxury brand, Mad Men, martini, perception, Pernod Ricard, Plymouth gin
1 Comment
Storytelling and the Art of Writing Resonant Copy
What can storytellers teach us about copywriting? Good stories, like good ads, are written for the reader; they are built on an understanding of the needs and aspirations of the audience. They address the challenges that stand between the reader and his or her success. And, as a result, they are more about people and less about things. Read more
Tagged ads, advertising, copywriting, marketing, Nike, Social Media, storytelling
Leave a comment
Why Mobile + Social Media Matter for B2B Marketers
By 2013, more people will be using mobile phones than personal computers to get online. For B2B marketers, this information has some important implications. Consider that a high percentage of the “first view” of your content will be consumed on a mobile device. If you are marketing by email to purchase decision makers, the proportion of people who will open your email communications on a mobile device could be as high as 50%. Not only are they consuming content, but they are also actively sharing content with their peers over multiple social media channels as implied by the double-digit growth seen for Twitter and LinkedIn. Read more
Tagged apps, B2B, B2B marketers, BlackBerry, content, design, email, iphone, m-commerce, mobile, mobile audience, mobile marketing, responsive web design, ROI, RWD, SEO, smartphones, tablets
3 Comments
The Mystery Behind the AdWords Auction [Infographic]
Without a doubt, pay-per-click (PPC) search advertising – or search engine marketing (SEM) – is complex. We struggle regularly to explain the mechanics of SEM and the auction system to clients and peers, without overwhelming them with information and new terminology. It’s not the easiest thing to do. Read more