Posts under ‘Telecommunications’

In a complex purchase decision process for highly engineered products or services, your prospect’s journey from awareness to purchase may not occur with uniform speed. We often assume that this path is a straight line, and we invest our resources uniformly based on this uniform assumption. But greater insight into your customer’s buying experience may yield some […]

If your mother was like mine, she probably rewarded you for good, consistent behavior.
And she might have had fits when you behaved like Jekyll and Hyde. So here’s a lesson in congruency for online marketers that most mothers would approve of. You’ve probably seen ad campaigns that direct you to a web site or landing […]