Moving into the Multi-Screen World: How Google Analytics Is Changing the Decision-Making Game

For marketers who rely on analytics for evidence-based decision making, this new multi-screen world has also presented some new measurement challenges and some great marketing analytics opportunities.

In late 2012 Google Analytics introduced the exciting concept of Universal Analytics—that is, the idea of using a single unique identifier to provide much better picture of user behavior as an individual and not a series of different device interactions. Google has also recognized the powerful potential of bringing together prospect and customer data from other marketing technology tools such as Customer Relationship Management (CRM), Marketing Automation and Content Management Systems. Read more

Posted in All Posts, Analytics & ROI, Customer Insight, Featured Posts, Lead generation, Mobile Marketing, Sales Effectiveness, Telecommunications, Tips, Trends
Tagged Analytics, CRM systems, customer, customer buying journey, Customer Relationship Management, Google Analytics, Lead generation, marketing, marketing analytics, marketing technology, paid search, return on investment, ROI, sales, Universal Analytics
Leave a comment

The Web Is Dead! Long Live Mobile (and TV)

Tablets and smartphones are rapidly evolving as the primary tool for us to consume messaging, social and edutainment media. This has caught even Internet vanguards such as Google and Facebook off guard as they struggle to monetize the precipitous swing to mobile. The connected Mobile device is rapidly replacing our more traditional ways of getting Web content. Read more

Posted in Advertising & Media, All Posts, Buyer Experience, Interface Design, Mobile Marketing, Social Media, Telecommunications, Trends
Tagged Facebook, Internet, mobile, mobile device, smartphone, tablet, Twitter, Wired Magazine
2 Comments

Why Mobile + Social Media Matter for B2B Marketers

By 2013, more people will be using mobile phones than personal computers to get online. For B2B marketers, this information has some important implications. Consider that a high percentage of the “first view” of your content will be consumed on a mobile device. If you are marketing by email to purchase decision makers, the proportion of people who will open your email communications on a mobile device could be as high as 50%. Not only are they consuming content, but they are also actively sharing content with their peers over multiple social media channels as implied by the double-digit growth seen for Twitter and LinkedIn. Read more

Posted in Advertising & Media, All Posts, B2B Marketing, Best Practices, Customer Insight, Mobile Marketing, Social Media, Telecommunications, Tips, Trends
Tagged apps, B2B, B2B marketers, BlackBerry, content, design, email, iphone, m-commerce, mobile, mobile audience, mobile marketing, responsive web design, ROI, RWD, SEO, smartphones, tablets
3 Comments

Smartphones More Popular Than Sex? – Are You Taking Advantage of Mobile Marketing? [Part I]

Did you know, in a recent survey, a third of the people questioned were more willing to give up sex for a week than give up their mobile phone, and two thirds sleep with their smartphone next to them? Read more

Posted in All Posts, B2B Marketing, Telecommunications, Trends
Tagged B2B Marketing, buying, engagement, influencers, mobile marketing, Ofcom, prospects, smartphone
Leave a comment

Are Smartphones Re-defining How We Talk to Farmers – and How They Farm?

Farmers are using smartphones for a wide range of applications. Beyond calling, among the most popular features are texting, Internet access, and camera use, according to the Successful Farming survey. Wireless bridging, tweeting field reports, and conducting searches are other popular uses, members of the social media group, Farmers for the Future, say. Read more

Posted in Agribusiness, All Posts, Customer Insight, Social Media, Telecommunications, Trends
Tagged BlackBerry, Country Guide, Farm Business Communications, farmers, NAMA, Nielson, smartphone, Successful Farming, technology, United States Department of Agriculture
1 Comment

Is Your Tech Helping or Hurting Your Customer’s Buying Experience?

In a complex purchase decision process for highly engineered products or services, your prospect’s journey from awareness to purchase may not occur with uniform speed. We often assume that this path is a straight line, and we invest our resources uniformly… Read more

Posted in All Posts, Buyer Experience, Customer Insight, Eye Tracking, Telecommunications, Usability Testing
Tagged complex purchase, Customer's buying experience, highly engineered products, information hurdles
Leave a comment

How to build a landing page every mother would love

If your mother was like mine, she probably rewarded you for good, consistent behavior. And she might have had fits when you behaved like Jekyll and Hyde. So here’s a lesson in congruency for online marketers that most mothers would approve… Read more

Posted in Advertising & Media, All Posts, Best Practices, Lead generation, Telecommunications
Tagged landing page
Leave a comment

IDEA EXCHANGE

Moving into the Multi-Screen World: How Google Analytics Is Changing the Decision-Making Game

Smartphones More Popular Than Sex? – Are You Taking Advantage of Mobile Marketing? [Part I]

Is Your Tech Helping or Hurting Your Customer’s Buying Experience?

How to build a landing page every mother would love

Categories

Recent Comments