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	<title>Idea Exchange &#187; Healthcare</title>
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	<link>http://ideaexchange.quarry.com</link>
	<description>Sharing Ideas That Build</description>
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		<title>The FDA Dilemma: defining an unmet need?</title>
		<link>http://ideaexchange.quarry.com/2009/09/the-fda-dilemma-defining-an-unmet-need/</link>
		<comments>http://ideaexchange.quarry.com/2009/09/the-fda-dilemma-defining-an-unmet-need/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 13:29:32 +0000</pubDate>
		<dc:creator>Robert Ferguson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[FDA]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1249</guid>
		<description><![CDATA[This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina. 
Over the last decade, the number of drugs that have received Food and Drug Administration (FDA) approval annually has followed a general downward trend. This decrease is generally viewed as [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why are Patients Forming Communities?</title>
		<link>http://ideaexchange.quarry.com/2009/08/why-are-patients-forming-communities/</link>
		<comments>http://ideaexchange.quarry.com/2009/08/why-are-patients-forming-communities/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:20:52 +0000</pubDate>
		<dc:creator>Robert Ferguson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[patient-focused websites]]></category>
		<category><![CDATA[patients]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1215</guid>
		<description><![CDATA[Co-authored by Mo Oishi 
This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina. 
The reformulation of healthcare has already begun. The model that’s emerging is more patient-centric. Information is the new currency that drives relationships and business decisions, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is listening to patients too risky for healthcare marketers?</title>
		<link>http://ideaexchange.quarry.com/2009/08/is-listening-to-patients-too-risky-for-healthcare-marketers/</link>
		<comments>http://ideaexchange.quarry.com/2009/08/is-listening-to-patients-too-risky-for-healthcare-marketers/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 15:11:01 +0000</pubDate>
		<dc:creator>Robert Ferguson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1162</guid>
		<description><![CDATA[When it comes to social media, marketers appear to be following the traditional adoption curve. Using the analogy outlined by Geoffrey Moore in his book “Crossing the Chasm” the rare group of Innovators and selected Early Adopters are clearly engaged in social media. And it feels like the chasm is in the process of being [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lessons from the H1N1 Crisis</title>
		<link>http://ideaexchange.quarry.com/2009/07/lessons-from-the-h1n1-crisis/</link>
		<comments>http://ideaexchange.quarry.com/2009/07/lessons-from-the-h1n1-crisis/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 15:21:54 +0000</pubDate>
		<dc:creator>Brad Bremer</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[H1N1]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[swine flu]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1142</guid>
		<description><![CDATA[Although publicity surrounding last spring’s H1N1 (“swine flu”) outbreak has abated, health experts are looking ahead to flu season now and planning for a possible recurrence. Given the impact of this outbreak on agriculture generally and the swine industry more specifically, have marketers learned lessons about managing future&#160;situations?
The need for speed (and clarity)
Organizations communicating health [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The drug discovery revolution: are you winning?</title>
		<link>http://ideaexchange.quarry.com/2009/07/the-drug-discovery-revolution-are-you-winning/</link>
		<comments>http://ideaexchange.quarry.com/2009/07/the-drug-discovery-revolution-are-you-winning/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 13:11:35 +0000</pubDate>
		<dc:creator>Robert Ferguson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industries]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[disease]]></category>
		<category><![CDATA[orphan drugs]]></category>
		<category><![CDATA[pharmaceutical companies]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1120</guid>
		<description><![CDATA[Co-Authored by Mo&#160;Oishi.
This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina. 
It’s becoming increasingly clear that big pharmaceutical companies can no longer rely on blockbuster drugs as a sustainable Research &#38; Development (R&#38;D) or business model. One of the outstanding [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reimbursement: the 800-Pound Gorilla in the Room.</title>
		<link>http://ideaexchange.quarry.com/2009/06/reimbursement-the-800-pound-gorilla-in-the-room/</link>
		<comments>http://ideaexchange.quarry.com/2009/06/reimbursement-the-800-pound-gorilla-in-the-room/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 16:56:07 +0000</pubDate>
		<dc:creator>Robert Ferguson</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[heathcare]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[Medicaid]]></category>
		<category><![CDATA[patients]]></category>
		<category><![CDATA[pharmaceutical companies]]></category>
		<category><![CDATA[reimbursement]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=992</guid>
		<description><![CDATA[This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina. See below to download a free copy of the full Healthcare&#160;Report.
One word was mentioned in almost every interview with healthcare industry business leaders, with varying degrees of emphasis and concern: [...]]]></description>
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