Posts under ‘Healthcare’

This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina.
Over the last decade, the number of drugs that have received Food and Drug Administration (FDA) approval annually has followed a general downward trend. This decrease is generally viewed as […]

Co-authored by Mo Oishi
This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina.
The reformulation of healthcare has already begun. The model that’s emerging is more patient-centric. Information is the new currency that drives relationships and business decisions, and […]

When it comes to social media, marketers appear to be following the traditional adoption curve. Using the analogy outlined by Geoffrey Moore in his book “Crossing the Chasm” the rare group of Innovators and selected Early Adopters are clearly engaged in social media. And it feels like the chasm is in the process of being […]

Although publicity surrounding last spring’s H1N1 (“swine flu”) outbreak has abated, health experts are looking ahead to flu season now and planning for a possible recurrence. Given the impact of this outbreak on agriculture generally and the swine industry more specifically, have marketers learned lessons about managing future situations?

Co-Authored by Mo Oishi.
This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina.
It’s becoming increasingly clear that big pharmaceutical companies can no longer rely on blockbuster drugs as a sustainable Research & Development (R&D) or business model. One of the outstanding […]

This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina. See below to download a free copy of the full Healthcare Report.
One word was mentioned in almost every interview with healthcare industry business leaders, with varying degrees of emphasis and concern: […]