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	<title>Idea Exchange &#187; Industries</title>
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	<link>http://ideaexchange.quarry.com</link>
	<description>Sharing Ideas That Build</description>
	<lastBuildDate>Wed, 08 Sep 2010 20:08:18 +0000</lastBuildDate>
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		<title>What’s in a name? Four pitfalls to avoid when naming a brand</title>
		<link>http://ideaexchange.quarry.com/2010/08/what%e2%80%99s-in-a-name-four-pitfalls-to-avoid-when-naming-a-brand/</link>
		<comments>http://ideaexchange.quarry.com/2010/08/what%e2%80%99s-in-a-name-four-pitfalls-to-avoid-when-naming-a-brand/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 20:51:32 +0000</pubDate>
		<dc:creator>Dale Kobelsky</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[genetically modified]]></category>
		<category><![CDATA[Karen Post]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1644</guid>
		<description><![CDATA[ Genetically modified (GM) crops have been recognized by no less an authority than the late Norman Borlaug as one of the most rapid cases of technology diffusion in the history of agriculture. Despite their benefits, safety, and widespread adoption through much of the world though, GM crops continue to be criticized in&#160;Europe.
A New York Times [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/08/what%e2%80%99s-in-a-name-four-pitfalls-to-avoid-when-naming-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Will “Denialism” Hamper Efforts to Fight World Hunger?</title>
		<link>http://ideaexchange.quarry.com/2010/05/will-%e2%80%9cdenialism%e2%80%9d-hamper-efforts-to-fight-world-hunger/</link>
		<comments>http://ideaexchange.quarry.com/2010/05/will-%e2%80%9cdenialism%e2%80%9d-hamper-efforts-to-fight-world-hunger/#comments</comments>
		<pubDate>Thu, 27 May 2010 13:34:46 +0000</pubDate>
		<dc:creator>Peter Hohenadel</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[autism]]></category>
		<category><![CDATA[genetically modified foods]]></category>
		<category><![CDATA[New Yorker]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[vaccines]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1569</guid>
		<description><![CDATA[How can some of the planet’s best-educated, most sophisticated people reject science in favor of Internet-powered myths and anecdotes? That’s the question New Yorker staff writer Michael Specter posed at a recent TED Conference. You can view Specter’s 16-minute-long presentation&#160;here.

By way of example, Specter discusses the public debate surrounding measles vaccines and the increasing incidence [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/05/will-%e2%80%9cdenialism%e2%80%9d-hamper-efforts-to-fight-world-hunger/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Ways Farmers Will Change Over the Next 30 Years</title>
		<link>http://ideaexchange.quarry.com/2010/05/five-ways-farmers-will-change-over-the-next-30-years/</link>
		<comments>http://ideaexchange.quarry.com/2010/05/five-ways-farmers-will-change-over-the-next-30-years/#comments</comments>
		<pubDate>Mon, 03 May 2010 17:40:29 +0000</pubDate>
		<dc:creator>Dale Kobelsky</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[crops]]></category>
		<category><![CDATA[farmers]]></category>
		<category><![CDATA[thermal imagery]]></category>
		<category><![CDATA[wheat]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1493</guid>
		<description><![CDATA[It’s widely recognized that farms are getting larger and are being managed in an entirely different manner than they were even 10 years ago. But what will farmers look like 30 years from&#160;now?

They may not know how to drive a tractor
How would you sell a tractor to someone who has never driven one? We are [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/05/five-ways-farmers-will-change-over-the-next-30-years/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>American Agriculture Tells Its Story</title>
		<link>http://ideaexchange.quarry.com/2010/03/american-agriculture-tells-its-story/</link>
		<comments>http://ideaexchange.quarry.com/2010/03/american-agriculture-tells-its-story/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 16:31:57 +0000</pubDate>
		<dc:creator>Brad Bremer</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[antimicrobials]]></category>
		<category><![CDATA[disease]]></category>
		<category><![CDATA[stakeholders]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1458</guid>
		<description><![CDATA[In a recent posting  we discussed the importance of framing the debate and empowering stakeholders as opportunities to defend modern&#160;agriculture.

The U.S. livestock industry has been vocal in its response to stories which recently aired on the CBS Evening News. Two six-minute reports by Katie Couric attempt to link the use of antimicrobials with MRSA (methicillin-resistant Staphylococcus [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/03/american-agriculture-tells-its-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taking a Stand for Agriculture: Defending Modern Practices a Key to Fighting World Hunger</title>
		<link>http://ideaexchange.quarry.com/2010/02/taking-a-stand-for-agriculture-defending-modern-practices-a-key-to-fighting-world-hunger/</link>
		<comments>http://ideaexchange.quarry.com/2010/02/taking-a-stand-for-agriculture-defending-modern-practices-a-key-to-fighting-world-hunger/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 16:38:18 +0000</pubDate>
		<dc:creator>Brad Bremer</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Industries]]></category>
		<category><![CDATA[Topics]]></category>
		<category><![CDATA[crops]]></category>
		<category><![CDATA[Green revolution]]></category>
		<category><![CDATA[high yield technologies]]></category>
		<category><![CDATA[Kansas State University Beef Cattle Institute]]></category>
		<category><![CDATA[mutagenesis]]></category>
		<category><![CDATA[Nobel Peace Prize]]></category>
		<category><![CDATA[Norman Borlaug]]></category>
		<category><![CDATA[pork]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1434</guid>
		<description><![CDATA[“Food is the moral right of all who are born into this world,” said Norman Borlaug, father of the “Green Revolution.” Borlaug, who passed away late last year, received the Nobel Peace Prize in 1970 for his work in fighting world hunger by developing high-yielding wheat crops and bringing agricultural improvements to developing&#160;countries.
Today, however, the [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/02/taking-a-stand-for-agriculture-defending-modern-practices-a-key-to-fighting-world-hunger/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Is your tech helping or hurting your customer’s buying experience?</title>
		<link>http://ideaexchange.quarry.com/2010/01/is-your-tech-helping-or-hurting-your-customer%e2%80%99s-buying-experience/</link>
		<comments>http://ideaexchange.quarry.com/2010/01/is-your-tech-helping-or-hurting-your-customer%e2%80%99s-buying-experience/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 16:48:15 +0000</pubDate>
		<dc:creator>Norm Clare</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Eye Tracking]]></category>
		<category><![CDATA[Telecommunications]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<category><![CDATA[complex purchase]]></category>
		<category><![CDATA[Customer's buying experience]]></category>
		<category><![CDATA[highly engineered products]]></category>
		<category><![CDATA[information hurdles]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1422</guid>
		<description><![CDATA[In a complex purchase decision process for highly engineered products or services, your prospect’s journey from awareness to purchase may not occur with uniform speed. We often assume that this path is a straight line, and we invest our resources uniformly based on this uniform assumption. But greater insight into your customer’s buying experience may yield some [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/01/is-your-tech-helping-or-hurting-your-customer%e2%80%99s-buying-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ag PR 2.0: Five pitfalls to avoid when engaging producers in 2010</title>
		<link>http://ideaexchange.quarry.com/2009/09/ag-pr-2-0-five-pitfalls-to-avoid-when-engaging-producers-in-2010/</link>
		<comments>http://ideaexchange.quarry.com/2009/09/ag-pr-2-0-five-pitfalls-to-avoid-when-engaging-producers-in-2010/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 18:34:50 +0000</pubDate>
		<dc:creator>Brad Bremer</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[broadcast media]]></category>
		<category><![CDATA[business-to-business marketing]]></category>
		<category><![CDATA[business-to-consumer marketing]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1267</guid>
		<description><![CDATA[With radio, it took 38 years to reach a market audience of 50 million; with Facebook, only 2. The impact of digital media on business-to-business and business-to-consumer marketing is unquestioned. But the marriage of “new” media and agriculture is more nuanced, owing to demographic and geographic issues that make communicating with ag producers&#160;unique.
The following are [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/09/ag-pr-2-0-five-pitfalls-to-avoid-when-engaging-producers-in-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The FDA Dilemma: defining an unmet need?</title>
		<link>http://ideaexchange.quarry.com/2009/09/the-fda-dilemma-defining-an-unmet-need/</link>
		<comments>http://ideaexchange.quarry.com/2009/09/the-fda-dilemma-defining-an-unmet-need/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 13:29:32 +0000</pubDate>
		<dc:creator>Robert Ferguson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[FDA]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1249</guid>
		<description><![CDATA[This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina. 
Over the last decade, the number of drugs that have received Food and Drug Administration (FDA) approval annually has followed a general downward trend. This decrease is generally viewed as [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/09/the-fda-dilemma-defining-an-unmet-need/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why are Patients Forming Communities?</title>
		<link>http://ideaexchange.quarry.com/2009/08/why-are-patients-forming-communities/</link>
		<comments>http://ideaexchange.quarry.com/2009/08/why-are-patients-forming-communities/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:20:52 +0000</pubDate>
		<dc:creator>Robert Ferguson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[patient-focused websites]]></category>
		<category><![CDATA[patients]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1215</guid>
		<description><![CDATA[Co-authored by Mo Oishi 
This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina. 
The reformulation of healthcare has already begun. The model that’s emerging is more patient-centric. Information is the new currency that drives relationships and business decisions, and [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/08/why-are-patients-forming-communities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is listening to patients too risky for healthcare marketers?</title>
		<link>http://ideaexchange.quarry.com/2009/08/is-listening-to-patients-too-risky-for-healthcare-marketers/</link>
		<comments>http://ideaexchange.quarry.com/2009/08/is-listening-to-patients-too-risky-for-healthcare-marketers/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 15:11:01 +0000</pubDate>
		<dc:creator>Robert Ferguson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1162</guid>
		<description><![CDATA[When it comes to social media, marketers appear to be following the traditional adoption curve. Using the analogy outlined by Geoffrey Moore in his book “Crossing the Chasm” the rare group of Innovators and selected Early Adopters are clearly engaged in social media. And it feels like the chasm is in the process of being [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2009/08/is-listening-to-patients-too-risky-for-healthcare-marketers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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