Posts under ‘Industries’

 Genetically modified (GM) crops have been recognized by no less an authority than the late Norman Borlaug as one of the most rapid cases of technology diffusion in the history of agriculture. Despite their benefits, safety, and widespread adoption through much of the world though, GM crops continue to be criticized in Europe.
A New York Times […]

How can some of the planet’s best-educated, most sophisticated people reject science in favor of Internet-powered myths and anecdotes? That’s the question New Yorker staff writer Michael Specter posed at a recent TED Conference. You can view Specter’s 16-minute-long presentation here.

It’s widely recognized that farms are getting larger and are being managed in an entirely different manner than they were even 10 years ago. But what will farmers look like 30 years from now?

In a recent posting  we discussed the importance of framing the debate and empowering stakeholders as opportunities to defend modern agriculture.

“Food is the moral right of all who are born into this world,” said Norman Borlaug, father of the “Green Revolution.” Borlaug, who passed away late last year, received the Nobel Peace Prize in 1970 for his work in fighting world hunger by developing high-yielding wheat crops and bringing agricultural improvements to developing countries.

In a complex purchase decision process for highly engineered products or services, your prospect’s journey from awareness to purchase may not occur with uniform speed. We often assume that this path is a straight line, and we invest our resources uniformly based on this uniform assumption. But greater insight into your customer’s buying experience may yield some […]

With radio, it took 38 years to reach a market audience of 50 million; with Facebook, only 2. The impact of digital media on business-to-business and business-to-consumer marketing is unquestioned. But the marriage of “new” media and agriculture is more nuanced, owing to demographic and geographic issues that make communicating with ag producers unique.

This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina.
Over the last decade, the number of drugs that have received Food and Drug Administration (FDA) approval annually has followed a general downward trend. This decrease is generally viewed as […]

Co-authored by Mo Oishi
This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina.
The reformulation of healthcare has already begun. The model that’s emerging is more patient-centric. Information is the new currency that drives relationships and business decisions, and […]

When it comes to social media, marketers appear to be following the traditional adoption curve. Using the analogy outlined by Geoffrey Moore in his book “Crossing the Chasm” the rare group of Innovators and selected Early Adopters are clearly engaged in social media. And it feels like the chasm is in the process of being […]