Posts under ‘Industries’

In a recent posting  we discussed the importance of framing the debate and empowering stakeholders as opportunities to defend modern agriculture.

“Food is the moral right of all who are born into this world,” said Norman Borlaug, father of the “Green Revolution.” Borlaug, who passed away late last year, received the Nobel Peace Prize in 1970 for his work in fighting world hunger by developing high-yielding wheat crops and bringing agricultural improvements to developing countries.

In a complex purchase decision process for highly engineered products or services, your prospect’s journey from awareness to purchase may not occur with uniform speed. We often assume that this path is a straight line, and we invest our resources uniformly based on this uniform assumption. But greater insight into your customer’s buying experience may yield some […]

With radio, it took 38 years to reach a market audience of 50 million; with Facebook, only 2. The impact of digital media on business-to-business and business-to-consumer marketing is unquestioned. But the marriage of “new” media and agriculture is more nuanced, owing to demographic and geographic issues that make communicating with ag producers unique.

This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina.
Over the last decade, the number of drugs that have received Food and Drug Administration (FDA) approval annually has followed a general downward trend. This decrease is generally viewed as […]

Co-authored by Mo Oishi
This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina.
The reformulation of healthcare has already begun. The model that’s emerging is more patient-centric. Information is the new currency that drives relationships and business decisions, and […]

When it comes to social media, marketers appear to be following the traditional adoption curve. Using the analogy outlined by Geoffrey Moore in his book “Crossing the Chasm” the rare group of Innovators and selected Early Adopters are clearly engaged in social media. And it feels like the chasm is in the process of being […]

Although publicity surrounding last spring’s H1N1 (“swine flu”) outbreak has abated, health experts are looking ahead to flu season now and planning for a possible recurrence. Given the impact of this outbreak on agriculture generally and the swine industry more specifically, have marketers learned lessons about managing future situations?

Co-Authored by Mo Oishi.
This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina.
It’s becoming increasingly clear that big pharmaceutical companies can no longer rely on blockbuster drugs as a sustainable Research & Development (R&D) or business model. One of the outstanding […]

Perhaps more than any other factor, the emergence of glyphosate-resistant cropping systems helped redefine the ag retail marketplace during the past 10 years. Retailers who have survived and thrived have often done so by helping their customers make sense of new technologies and practices, and then helping integrate them into their operations.