Convergence Analytics: Why Now’s The Time
It might be the Holy Grail of marketing analytics, but don’t feel bad if you haven’t heard of convergence analytics before. A relatively new term in marketing analytics, it describes a new class of tool that takes the endlessly accumulating volumes of customer data and turns it into the insight needed to build more engaging customer experiences. Read more
More Data? How About More Insight? [20 New Charts for Modern Marketers]
There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our marketing automation partner, Eloqua, that’s exactly what we’ve got for you. Read more
Beautiful Responsive Website Examples
Mobile browsing is exploding. Visitors and your buyers are demanding a better experience. Curiously though, many business-to-business marketers are late to adopting a mobile-friendly approach. Fortunately, Responsive Web Design (RWD) offers a more versatile approach. Read more
Tagged B2B, mobile, mobile browsing, responsive web design, RWD, website
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Your Buyers Are Mobile – Is Your Website?
Have you ever tried to access a website from your smartphone or tablet and found yourself scrolling sideways or facing blocks of stacked text and images? Trying to piece together a site that was clearly intended to be viewed on a larger display? The experience feels disjointed and onerous, which are pretty good reasons not to return. Read more
Tradeshows, Traffic and The Battle of Objectives: How QR codes improve live events
Marketers are continually looking for new ways to attract attention and generate engagement in their campaigns. This past year, integrating QR codes into marketing assets has been a growing trend, as is the case with all innovative tools. However, to be effective, you need to know when and how to use them. Read more
The Web Is Dead! Long Live Mobile (and TV)
Tablets and smartphones are rapidly evolving as the primary tool for us to consume messaging, social and edutainment media. This has caught even Internet vanguards such as Google and Facebook off guard as they struggle to monetize the precipitous swing to mobile. The connected Mobile device is rapidly replacing our more traditional ways of getting Web content. Read more
Why Mobile + Social Media Matter for B2B Marketers
By 2013, more people will be using mobile phones than personal computers to get online. For B2B marketers, this information has some important implications. Consider that a high percentage of the “first view” of your content will be consumed on a mobile device. If you are marketing by email to purchase decision makers, the proportion of people who will open your email communications on a mobile device could be as high as 50%. Not only are they consuming content, but they are also actively sharing content with their peers over multiple social media channels as implied by the double-digit growth seen for Twitter and LinkedIn. Read more
Tagged apps, B2B, B2B marketers, BlackBerry, content, design, email, iphone, m-commerce, mobile, mobile audience, mobile marketing, responsive web design, ROI, RWD, SEO, smartphones, tablets
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The Changing of the Guard on the Farm: Marketing to Generations X and Y
How will the transition to a younger demographic re-shape the buying conversation for your business? Who are Generations X and Y, and what do they care about? These are questions ag marketers will be asking themselves in the years ahead as Baby Boomers exit the business and two distinct, new generations of farmers begin to make their presence felt. Read more