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	<title>Idea Exchange &#187; Tips</title>
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	<link>http://ideaexchange.quarry.com</link>
	<description>Sharing Ideas That Build</description>
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		<title>What Are You Serving: Cold Spam or Warm IP?</title>
		<link>http://ideaexchange.quarry.com/2010/08/what-are-you-serving-cold-spam-or-warm-ip/</link>
		<comments>http://ideaexchange.quarry.com/2010/08/what-are-you-serving-cold-spam-or-warm-ip/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 21:11:15 +0000</pubDate>
		<dc:creator>Calle Johannesson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[IP warming]]></category>
		<category><![CDATA[marketing automation platform]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spam filters]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1654</guid>
		<description><![CDATA[Like all technologies, spamming and spam filtering have evolved and have become more sophisticated. As spammers constantly find workarounds to fool filters, ISPs (Internet Service Providers) work on developing more sophisticated methods to block spam. Using only content filters to block what is likely spam (e.g. if the subject line contains the word “Viagra”) is [...]]]></description>
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		<title>What’s in a name? Four pitfalls to avoid when naming a brand</title>
		<link>http://ideaexchange.quarry.com/2010/08/what%e2%80%99s-in-a-name-four-pitfalls-to-avoid-when-naming-a-brand/</link>
		<comments>http://ideaexchange.quarry.com/2010/08/what%e2%80%99s-in-a-name-four-pitfalls-to-avoid-when-naming-a-brand/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 20:51:32 +0000</pubDate>
		<dc:creator>Dale Kobelsky</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[genetically modified]]></category>
		<category><![CDATA[Karen Post]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1644</guid>
		<description><![CDATA[ Genetically modified (GM) crops have been recognized by no less an authority than the late Norman Borlaug as one of the most rapid cases of technology diffusion in the history of agriculture. Despite their benefits, safety, and widespread adoption through much of the world though, GM crops continue to be criticized in&#160;Europe.
A New York Times [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Organic SEO: Money for “nothing” and your clicks for “free”</title>
		<link>http://ideaexchange.quarry.com/2010/07/organic-seo-money-for-%e2%80%9cnothing%e2%80%9d-and-your-clicks-for-%e2%80%9cfree%e2%80%9d/</link>
		<comments>http://ideaexchange.quarry.com/2010/07/organic-seo-money-for-%e2%80%9cnothing%e2%80%9d-and-your-clicks-for-%e2%80%9cfree%e2%80%9d/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 20:28:03 +0000</pubDate>
		<dc:creator>Tony Mohr</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[organic SEO]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1625</guid>
		<description><![CDATA[Consider this: 93% of all B2B buying decisions today start with an online&#160;search.
And, your position in organic search engine results matters: 89.71% of all click-through traffic—those search engine results listings that are actively clicked—comes from the first 10 results with over 60% coming from just the top 3&#160;listings.

In other words, if you’re not paying attention [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Micro-conversion rates: Success is in the details.</title>
		<link>http://ideaexchange.quarry.com/2010/06/micro-conversion-rates-success-is-in-the-details/</link>
		<comments>http://ideaexchange.quarry.com/2010/06/micro-conversion-rates-success-is-in-the-details/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 15:52:22 +0000</pubDate>
		<dc:creator>Gary Watson</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[micro-conversion rate]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1611</guid>
		<description><![CDATA[It’s one of the most powerful measures of your site’s success. In many ways and to many of your colleagues, it’s probably the only one that matters. Conversion. Are visitors to your site doing what you want?  Do they arrive at what Richard Hill recently called “that magical moment when visitors…take action in the way [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Does Your (Personal) Brand Deliver on its Promise?</title>
		<link>http://ideaexchange.quarry.com/2010/06/does-your-personal-brand-deliver-on-its-promise/</link>
		<comments>http://ideaexchange.quarry.com/2010/06/does-your-personal-brand-deliver-on-its-promise/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 17:42:15 +0000</pubDate>
		<dc:creator>Brad Bremer</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Indispensable]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1604</guid>
		<description><![CDATA[At Quarry, we believe a brand is a promise marketers make to their customers. What about your own personal brand, though? Does it deliver on your promise to your teammates and your&#160;organization?

The Brand Called You

In a Fast Company article entitled, “The Brand Called You,” Tom Peters once wrote that, “Regardless of age, regardless of position, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Optimizing web conversion: There’s a formula for that.</title>
		<link>http://ideaexchange.quarry.com/2010/06/optimizing-web-conversion-there%e2%80%99s-a-formula-for-that/</link>
		<comments>http://ideaexchange.quarry.com/2010/06/optimizing-web-conversion-there%e2%80%99s-a-formula-for-that/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 17:22:36 +0000</pubDate>
		<dc:creator>Richard Hill</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Anxiety]]></category>
		<category><![CDATA[Dr. Flint McGlaughlin]]></category>
		<category><![CDATA[Friction]]></category>
		<category><![CDATA[Incentive]]></category>
		<category><![CDATA[MarketingExperiments]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[web conversion]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1504</guid>
		<description><![CDATA[Con·ver·sion n. What Does it Mean to&#160;You?
The extra point or points scored after a touchdown. Exchanging one type of money or security for another. The adoption of new religious beliefs. “Conversion” can mean different things to different people based on their perspective. As a marketer in today’s digital world, what does conversion mean to you? [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/06/optimizing-web-conversion-there%e2%80%99s-a-formula-for-that/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Did it make it? 4 Tips for Improving Email Deliverability</title>
		<link>http://ideaexchange.quarry.com/2010/05/did-it-make-it-4-tips-for-improving-email-deliverability/</link>
		<comments>http://ideaexchange.quarry.com/2010/05/did-it-make-it-4-tips-for-improving-email-deliverability/#comments</comments>
		<pubDate>Mon, 17 May 2010 13:57:17 +0000</pubDate>
		<dc:creator>Lisa Stapleton</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[blacklist]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[Sender Score]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1559</guid>
		<description><![CDATA[Email deliverability can be a baffling thing. When you’ve invested time and money into an email marketing campaign, you expect your message to get to the inbox. The fact of the matter, though, is that ISPs (internet service providers) control what is defined as junk mail, and, as spammers become more versed at appearing legitimate, [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/05/did-it-make-it-4-tips-for-improving-email-deliverability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Listen to your website to see it in new ways</title>
		<link>http://ideaexchange.quarry.com/2010/05/listen-to-your-website-to-see-it-in-new-ways/</link>
		<comments>http://ideaexchange.quarry.com/2010/05/listen-to-your-website-to-see-it-in-new-ways/#comments</comments>
		<pubDate>Wed, 12 May 2010 19:50:31 +0000</pubDate>
		<dc:creator>Walid Hassanein</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<category><![CDATA[Jaws]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[visual impairment]]></category>
		<category><![CDATA[web content]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1500</guid>
		<description><![CDATA[Recently, I had the opportunity to conduct a round of usability tests of a website with participants who had visual impairments ranging in degree from moderate to high.  What I learnt from these participants not only made the site more accessible for them, it also revealed a number of usability problems that would be encountered [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/05/listen-to-your-website-to-see-it-in-new-ways/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website marketing and how to look great on a budget</title>
		<link>http://ideaexchange.quarry.com/2010/05/website-marketing-and-how-to-look-great-on-a-budget/</link>
		<comments>http://ideaexchange.quarry.com/2010/05/website-marketing-and-how-to-look-great-on-a-budget/#comments</comments>
		<pubDate>Mon, 10 May 2010 14:49:58 +0000</pubDate>
		<dc:creator>Norm Clare</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Google. Microsoft]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1497</guid>
		<description><![CDATA[Usability vs SEO.&#160;Fight!
In the battle between usability and search engine optimization (SEO) for control of your website, the best you can hope for is a draw. (Or, if you’re an extraordinary optimist, a win/win.) But now there’s a tool that could actually maximize your ROI with the help of&#160;Google.

The battle between SEO and usability is [...]]]></description>
		<wfw:commentRss>http://ideaexchange.quarry.com/2010/05/website-marketing-and-how-to-look-great-on-a-budget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 ways to make a big challenge small</title>
		<link>http://ideaexchange.quarry.com/2010/03/5-ways-to-make-a-big-challenge-small/</link>
		<comments>http://ideaexchange.quarry.com/2010/03/5-ways-to-make-a-big-challenge-small/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 15:42:44 +0000</pubDate>
		<dc:creator>Dale Kobelsky</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[moderator]]></category>
		<category><![CDATA[new ideas]]></category>

		<guid isPermaLink="false">http://ideaexchange.quarry.com/?p=1463</guid>
		<description><![CDATA[At times, when working year after year on the same types of issues or challenges, we’re tempted to revert back to what was done in the past.  It worked before, so why wouldn’t it work again?  Actually, there’s a lot to be said for consistency – when it makes sense. But doing the same thing [...]]]></description>
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		<slash:comments>0</slash:comments>
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